Angela McRobbie’s Analysis of Jackie and why the Magazine has Seen a New Found Popularity in Recent Years

Topics: Yahoo! Answers, Adolescence, GirlsAskGuys Pages: 4 (1400 words) Published: January 7, 2013
This essay will be exploring Angela McRobbie’s analysis of Jackie and why the magazine has seen a new found popularity in recent years. Jackie was a popular British weekly teenage girls’ magazine published by Scottish company D.C. Thomson which was published from 1964 up until 1993. It was named after the children’s author Jacqueline Wilson who worked for D.C. Thomson at the time. The magazine was most popular with girls in the age range of 10 to 14. Before Jackie made its debut, magazines aimed at teenaged girls were normally romance orientated comic strips such as Mirabelle, Romeo and Valentine. Although Jackie did indeed feature romantic stories, they were not the main focus of the magazine. Features that had normally previously featured only in women’s magazines such as problem pages, fashion pages, reader’s true life stories, and hair and beauty advice were now introduced to a teenage population. Indeed Jackie was written by the women’s magazine department of D.C. Thomson rather than the one focused on children’s comics such as The Beano and The Dandy. Taking all this into consideration, it could be argued that Jackie provided the blue print for the modern teenage girl’s magazines. In her analysis, McRobbie says she feels that Jackie tapped into the biological nature of teenage girls, when they start to become more curious about their changing bodies and start to show an interest in the opposite sex. The Cathy and Claire problem pages were a popular feature with readers of the magazine, and many problems readers wrote in with mainly focused on boys and other common problems that come hand in hand with growing up. McRobbie believes that one purpose of the magazine was to prepare girls for the “brief flowering” period that many young working class women in that time had before marriage - but after they had just left school and started work - and so had freedom and a disposable income to go out with their friends to pubs and dances and buy adult items...
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