Consumerism can best be defined as the promotion of the consumers’ interests and the theory that an increasing consumption of goods is economically desirable. Andy Warhol was amongst many other artists who were attacked for their open embrace of consumerism. He liked the idea that consumerism could unify Americans’ of all different backgrounds but he believed that there was a lack of creativity and originality in advertising. Warhol began to use everyday objects as his subjects’ and built on the movement that was later to be recognized as one ignited by him, known as Pop Art. After Warhol moved to New York, work came quickly for him and within a year of arriving, he received huge assignments as an advertising artist for a variety of high standing clients such as Columbia Records, Tiffany & Co., Vogue, and many others (The Andy Warhol Foundation.) Whatever Andy illustrated from shampoo to perfume, there was a sense of decorative originality and it made his work eye catching. He would place various objects in the advertisement and they always had a slight suggestiveness to them, one that businessmen would recognize and approve (Wrenn 7.) Andy stated that he was paid well for his commercial art and whatever was asked of him to draw or paint he would do it, if they wanted corrections he would do it, and after all those corrections, the commercial art would have attitude and style. He believed that the process of creating commercial art was machine-like but it had feeling to it. Whatever he did was machine-like and it was that way because he wanted it to be, he believed that machines had less problems and he wanted mechanical depictions. Warhol was motivated by money and he wanted to be a businessman/artist. The goal of his art was to make a profit because “if business art doesn’t support its own space, it goes out of business.” (Wrenn 12.) Warhol’s success as a commercial designer was due greatly to his ability to take the uneducated and unskilled collectors and...
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