Andrea Jung Case

1. Describe Andrea Jung’s leadership style. How did her upbringing influence that style? What assumptions about human nature does she hold?

Andrea Jung is the quintessential transformational leader. Jung showcases her transformational leadership style through her charisma, delegation of authority, consideration of subordinates, and her ability to constantly modify the organizational structure of Avon.

Jung’s charisma is seen in the strong passion she has for Avon. This passion was clearly manifested when Jung turned down a CEO position at another company to remain the number two person at Avon. The genuine love that Jung has for Avon and its impact on society serves as a motivational leadership tool. The influence of Jung’s positive attitude toward Avon promotes an atmosphere of cooperation and teamwork.

Much like fellow transformational leader Howard Schultz, Jung is firm believer in delegating authority. An example of Jung’s trust in delegation was seen in her 2001 appointment of Susan Kropf to COO. Despite Kropf’s young age, 31, Jung believed she was the right woman for job. Jung’s instincts proved to be correct, as Kropf saved Avon roughly $460 million.

In working her way through the many levels of Avon, Jung was able to understand the importance of sales representative moral, as they were the heart of Avon. It was through this knowledge that Jung decided to increase representatives’ commission payouts. This action is a clear example of her consideration of subordinates and Jung’s transformational leadership style.

Jung’s leadership at Avon has always been characterized by her belief in modifying the organizational structure. Never were these modifications for her personal benefit, rather the benefit of Avon as a whole. From her initial changing of the vision statement in 2000, to her new business model in 2005, Jung has always put company goals ahead of any personal interests.

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