What is your assessment of Andrea Jung’s performance as chief strategist at Avon products? What has done well? What grade would you give her for her work as CEO?
My assessment of Andrea Jung’s performance as chief strategists at Avon products is that she has done excellent job. Her first task was to hit the streets of her neighborhood, ringing doorbells, to better understand the desires of customers and needs of sales agents. She pushed for the addition of attractive new products to Avon and its sales representatives. Andrea listened to the customers and grew global beauty category sales by new product development, sampling and more up-to-date advertising. The company was in serious trouble with annual sale growth of less than 1.5 percent and a crashing stock price during the general economic boon in history. Jung took the role of Avon lady to better understand what customers thought about company’s product and within field of direct sales model. Avon’s strategy under the leadership of Andrea Jung has its merits and the strategy is properly focused and directed. Andrea Jung has clearly directed the successful transformation of Avon Products Inc. by defining its vision as the company for women with strategies in-place, she is revitalizing Avon’s reputation as the world’s foremost direct seller of beauty products while leading the company into exciting new lines of businesses, launching a series of bold and image enhancing initiatives, and expanding career opportunities for people around the world. The strategic plan in place has its merits and the strategy is properly focused and directed. The evidence shows that Jung’s strategies were sound. The argument that the strategies were not optimal and needed to be refocused, due to the overall improvement of company performance and increase in shareholder wealth. Andrea Jung’s charismatic communication skills and management direction has catapulted Avon as a leader in the global beauty and cosmetic market....
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