Ancillary Revenues
Reported Airline Ancillary Revenue Surged to $27.1 Billion in 2012—Up 19.6% in One Year
Analysis from IdeaWorksCompany, sponsored by CarTrawler, adds Air France/KLM, Korean Air, and Virgin Atlantic to the list of top ancillary revenue carriers for 2012.
Dublin, Ireland & Shorewood, Wisconsin, USA, 05 June 2013: IdeaWorksCompany, the foremost consultancy in the area of airline ancillary revenues, and CarTrawler, the leading provider of online car rental distribution systems, today announce the results of the CarTrawler Review of Ancillary Revenue Results for 2012. IdeaWorksCompany researched the financial filings made by 116 airlines all over the world, 53 of which disclose ancillary revenue activity, to reveal that ancillary revenue1 reported by airlines grew to $27.1 billion in 2012. This represents a more than doubling (101 percent increase) of the ancillary revenue of $13.47 billion from 2009. Once largely limited to low fare airlines, ancillary revenue is now a priority for many airlines worldwide with new activity among global carriers in Europe. The disclosures of ancillary revenue, which IdeaWorksCompany has analyzed since 2007, demonstrate how far the industry’s approach to ancillary revenue has developed in the past six years.
Annual Financial Disclosures of Ancillary Revenue
2012 Results Posted by 53 Airlines $27.1 billion 2011 Results Posted by 50 Airlines $22.6 billion 2010 Results Posted by 47 Airlines $21.46 billion 2009 Results Posted by 47 Airlines $13.47 billion 2008 Results Posted by 35 Airlines $10.25 billion 2007 Results Posted by 23 Airlines $2.45 billion
Annual results are associated with a fiscal period that ended in the year indicated. “The blueprint for an airline business has changed dramatically over the past 10 years,” says Mike McGearty, CEO of CarTrawler. “Consumer demand for choice and convenience of complimentary products has forced the travel industry to reinvent itself with airlines leading the way. Consumers are more
Analysis from IdeaWorksCompany, sponsored by CarTrawler, adds Air France/KLM, Korean Air, and Virgin Atlantic to the list of top ancillary revenue carriers for 2012.
Dublin, Ireland & Shorewood, Wisconsin, USA, 05 June 2013: IdeaWorksCompany, the foremost consultancy in the area of airline ancillary revenues, and CarTrawler, the leading provider of online car rental distribution systems, today announce the results of the CarTrawler Review of Ancillary Revenue Results for 2012. IdeaWorksCompany researched the financial filings made by 116 airlines all over the world, 53 of which disclose ancillary revenue activity, to reveal that ancillary revenue1 reported by airlines grew to $27.1 billion in 2012. This represents a more than doubling (101 percent increase) of the ancillary revenue of $13.47 billion from 2009. Once largely limited to low fare airlines, ancillary revenue is now a priority for many airlines worldwide with new activity among global carriers in Europe. The disclosures of ancillary revenue, which IdeaWorksCompany has analyzed since 2007, demonstrate how far the industry’s approach to ancillary revenue has developed in the past six years.
Annual Financial Disclosures of Ancillary Revenue
2012 Results Posted by 53 Airlines $27.1 billion 2011 Results Posted by 50 Airlines $22.6 billion 2010 Results Posted by 47 Airlines $21.46 billion 2009 Results Posted by 47 Airlines $13.47 billion 2008 Results Posted by 35 Airlines $10.25 billion 2007 Results Posted by 23 Airlines $2.45 billion
Annual results are associated with a fiscal period that ended in the year indicated. “The blueprint for an airline business has changed dramatically over the past 10 years,” says Mike McGearty, CEO of CarTrawler. “Consumer demand for choice and convenience of complimentary products has forced the travel industry to reinvent itself with airlines leading the way. Consumers are more