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Analyzing Buyer Behavior Simulation Summary: Barber Spa

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Analyzing Buyer Behavior Simulation Summary: Barber Spa
Analyzing Buyer Behavior Simulation Summary
University of Phoenix
MKT435

Analyzing Buyer Behavior Simulation Summary * Positioning Strategy: Barber Spa 1. Value Added Services: Hairstyle, Color, Pedicure, Manicure 2. Luxury Services: Massage and Concierge Service
Budget Spent: 354 out of 500 * I choose this positioning strategy because the men in the area indicted that they would like more services. * The gentlemen in the area displayed a preference for extra treatments other than the ordinary services offered at a typical barber shop. * Number Of Salons In Each City: 1. Albany: # of Lords: 0, # of Masters 0 2. Dutchess: # of Lords 6, # of Masters 0 3. Niagra: # of Lords 0, Number of Masters 6
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