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Analyze a Global Trend and Explain the Driving Forces and/or Contributing Factors Affecting the Competition Within a Specific Industry.

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Analyze a Global Trend and Explain the Driving Forces and/or Contributing Factors Affecting the Competition Within a Specific Industry.
Analyze a global trend and explain the driving forces and/or contributing factors affecting the competition within a specific industry.

The world population will increase another 3 billion to 9 billion in 2044 (Figure 1), with the imbalance growing between population numbers and vital life sustaining resources, humans must actively conserve cropland, freshwater, energy, and biological resources.
Humans need to develop renewable energy resources to reduce the damages of earth resources and diminishes of human being.

The World Health Organization says that about 2 million people die prematurely every year due to air pollution globally. There were estimated that over 600,000,000 passenger cars in the world today (http://www.worldometers.info/cars/), and the major pollution come from the air pollution which released out from the vehicles. “In urban areas, harmful automotive emissions are responsible for anywhere between 50 and 90 percent of air pollution.” (Meghan E. Smith)

This brings to a concern to all automotive industry to change their business concept and designing green car. The trend in automotive markets target on the environmentally-friendly vehicles. All consumers are eager to get the latest green car to flaunt their green behavior and possessions because there are now millions of other consumers who are actually impressed by green lifestyles. More and more people around the world are turning to the possibilities offered by the developments towards more environmentally-friendly vehicles. Car manufacturers are investing a lot on research and development in order to build the best environmentally-friendly vehicles which will attract the consumer attentions. It means building environmentally-conscious vehicles that do not sacrifice both aesthetics and costs in order to reduce fuel emissions.

Now the trend in automotive market, all Generation Y consumers are looking at electric cars, hybrids and clean diesels car. They willing to embrace new brands

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