Analytical Report

Topics: Management, Marketing, Marketing plan Pages: 12 (4194 words) Published: September 18, 2013
Learner name  Group 5  Date issued   30.6.2013  Qualification  Pre‐Master Course (Business Studies)   Assignment title 

   Assessor name  Daw Mu Mu Theint  Completion date  3.8.2013  Unit number and title  Unit‐1‐4, Principles of Management, Marketing  Principles, Human Resources Management   Submitted on  3.8.2013 

Analytical Report on Business Organization   (Assignment 1 of 1)  In this assessment you will have opportunities to provide evidence against the following  criteria. Indicate the page numbers where the evidence can be found.  Criteria  To achieve the criteria the evidence must show that  the  reference  student is able to:  1.2.1  Suggest about a long term plan/strategy including vision,  mission and objectives by using situational analysis  Advise about fundamental characteristics of organizing  such as organization structure, work specialization, chain  of command, span of management, and centralization  versus decentralization.  Evaluate how leadership is changing and is important in  today's organizations.  Identify organization control 

Task no.  Evidence 

 1 

 3 

1.2.2 

 1 

 7 

1.2.3 

 1 

 9 

1.2.4 

 1 

 10 

2.2.1 

Suggest about segmenting, targeting and positioning for a   2  given scenario   Advise about Marketing Mix for a given scenario  Suggest about Human Resources Functions in a given  organizational context   2 

 11 

2.2.2 

 14 

3.2.1 

 3 

 15 

Learner declaration  I certify that the work submitted for this assignment is my own and research sources are fully  acknowledged.  Learner signature:                                                               Date: 3.8.2013 

Table of Contents 
1.0 Executive Summary ................................................................................................................................. 3  2.0 Company Profile ...................................................................................................................................... 3  2.1  Background ........................................................................................................................................ 4  2.2 Vision ................................................................................................................................................... 4  2.3 Mission ................................................................................................................................................ 4  2.4 Objectives ............................................................................................................................................ 5  3.0 Situational Analysis ................................................................................................................................. 6  4.0  Analysis on Organization Management ................................................................................................. 7  4.1  Work specialization ............................................................................................................................ 8  4.2  Chain of command ............................................................................................................................. 9  4.3  Span of management ......................................................................................................................... 9  4.4  Centralization VS Decentralization ..................................................................................................... 9  4.5  Leadership .......................................................................................................................................... 9  4.6  Organizational Control ..................................................................................................................... 10 ...


References: Draft, R.L 2010, Management, 9thedn, Cengage Learning, Mason.  Kotler, P & Keller, K.L 2006, Marketing Management, 12thedn, Prentice Hall, New Delhi.  Kotler, P & Armstrong, G 2010, 13thedn, Pearson Education, London.  Myanmar  Imperial  College  2012,  Pre‐Master  Course  of  Business  Administration  Textbook, Myanmar Imperial College, Yangon. 
Analytical Report on Business Organisation by  Group 5 (PMBA‐03/2013); PhyoKyawThu,KayZinHan,MyatTheingarHtut   
Page 17
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