Analytical paper
Analytical Paper
One of my favorite commercials is an advertisement from a company known as Carinsurancegurus.com. It is located on YouTube at URL: http://www.youtube.com/watch?v=TMpO92hSbFA. I decided to select this commercial because of its simplistic nature, comedy, and unexpected behavior. The advertisement targets the beginning to mid thirties, males, basically because of the character who happens to be a male of that age. I think they decided to target this demographic due to males tending to find humor in the small things. I feel as though if the same character were female, the commercial would be less effective because women tend to be more sensitive. This target demographic philosophy seems to be too narrow-minded of thinking. Statistics show that “On January 1, 2012, according to statistics released by the Kraftfahrt-Bundesamt, a total of 51,735,177 motorized vehicles were registered in Germany. Of these, 42,927,647 were passenger vehicles or cars – an increase of 1.5% from 2011. This was an increase of 626,084 cars, while the new car market in Germany in 2011 saw 3,173,634 new passenger vehicle registrations.” (http://www.best-selling-cars.com/ .) With this information I can further deduce that it would very common for this amount of drivers in the country of Germany, to become involved in an accident of some kind requiring assistance in repairing damages or paying medical bills. Furthermore, I feel as though this commercial is finding an amusing, yet sneaky trick to target just about every demographic. From this, I can certainly understand why the insurance industry is successful and lucrative.
I first viewed this commercial on British television in 2007 when I moved to a small village called Lakenheath right in the middle of the countryside of England. I previously lived in the wonderful country of Iceland in a town called Keflavik. While living in Iceland, I was unable to watch television. TV was not a necessity what so ever while living
One of my favorite commercials is an advertisement from a company known as Carinsurancegurus.com. It is located on YouTube at URL: http://www.youtube.com/watch?v=TMpO92hSbFA. I decided to select this commercial because of its simplistic nature, comedy, and unexpected behavior. The advertisement targets the beginning to mid thirties, males, basically because of the character who happens to be a male of that age. I think they decided to target this demographic due to males tending to find humor in the small things. I feel as though if the same character were female, the commercial would be less effective because women tend to be more sensitive. This target demographic philosophy seems to be too narrow-minded of thinking. Statistics show that “On January 1, 2012, according to statistics released by the Kraftfahrt-Bundesamt, a total of 51,735,177 motorized vehicles were registered in Germany. Of these, 42,927,647 were passenger vehicles or cars – an increase of 1.5% from 2011. This was an increase of 626,084 cars, while the new car market in Germany in 2011 saw 3,173,634 new passenger vehicle registrations.” (http://www.best-selling-cars.com/ .) With this information I can further deduce that it would very common for this amount of drivers in the country of Germany, to become involved in an accident of some kind requiring assistance in repairing damages or paying medical bills. Furthermore, I feel as though this commercial is finding an amusing, yet sneaky trick to target just about every demographic. From this, I can certainly understand why the insurance industry is successful and lucrative.
I first viewed this commercial on British television in 2007 when I moved to a small village called Lakenheath right in the middle of the countryside of England. I previously lived in the wonderful country of Iceland in a town called Keflavik. While living in Iceland, I was unable to watch television. TV was not a necessity what so ever while living