Topics: Strategic management, Marketing, Verizon Wireless Pages: 11 (3341 words) Published: October 24, 2007
A. Company History, Development and GrowthVerizon Wireless aspires for manageable development as a wide market leader in wireless services as well as for dominance in major wireless service markets. In both situations, the Verizon Wireless services will have to do critical roles. Verizon Wireless has the capability to establish its dominance in wireless service markets normally through acquisition of other powerful wireless service companies and their services, which are then integrated into a new, bigger organization. Giving training to its workers, enhancing the organizational functions, and the development of fresh innovations then establishes the positions of the different Verizon Wireless services. This logically leads in economies of scale that empowers the company to form a supply network for both the local and global wireless services. If a market is being managed by other grocery stores, Verizon Wireless dedicates its priorities regarding the establishment of a premium sector with its different wireless services.

The goal of Verizon Wireless is to sustain the profitability of the company in a manageable way, while at the same time consistently enhancing the organization's operations. The tactics to attain this includes four aspects:1.Working hard in order to attain a dominant level in powerful wireless service markets2.Emphasizing on getting a great share of the wireless service market sectors.

3.Striving in order to enhance the organization's efficacy and limit unnecessary expenses in their activities.

4.Consistent development through logical mergers for as long as they are able to establish great shareholder value.

In the year 2006, Verizon Wireless was able to experience tremendous improvement in various essential metrics. The inventory was limited from above $50 million down to below $30 million and inventory turns increased from below 15 to more than 25. The expenses of profits, not including the advantage from past miscellaneous expenses and the implemented part of the amortization of untouchable resources, went down from above 70% of earnings to below 70% of earnings. The integration of sales and marketing, research and technological changes, and general and operational costs was limited from almost $ 400 million down to almost $350 million, while at the same time enhancing on the speed of changes. Verizon Wireless' total earnings are estimated to have grown from barely reaching $1 million in the late 20th century to almost $ 900 million last year.

B. SWOT Analysis of Verizon WirelessStrengths:•has wireless technologies and services that have a reputation for gaining a very strong retail. This involves an emphasis for the value of quality, comfort and various range of games and updated wireless technologies and services•has expanded tremendously over the past years, and has been in the procedure of growth all over the world.

•Primary capability relies on the use of information technology (IT) to significantly aid its wireless services and systems. In short, Verizon Wireless can monitor their individual wireless services and their status within the site, or even at other locations. IT also aids Verizon Wireless' excellent procurement.

•is able to provide excellent client satisfaction, as the few levels of work would imply lots of time to dedicate to their clients.

•Its personnel have formulated a powerful legacy within the market.

•Has the capability to shift direction immediately if its management realizes that their marketing plan is not working properly.

•has no debts and financial losses. In short the organization can provide excellent wireless technologies and services to clients on a continuous basis.

Weaknesses:•is one of the biggest organizations in the wireless service industry but has a meager control of its organization, in spite of its advantages in updated wireless technologies. This could result to a decline in profitability in some locations where they have...

Cited: ameron, E, 2004. Making Sense of Change Management: A Complete Guide to the Models, Tools & Techniques of Organizational Change. Kogan PageHiatt, J, 2003. Change Management. Prosci ResearchLevinson, J, 1998. Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business. Houghton Mifflin; 3rd editionNelson, K, 2005. The Change Management Pocket Guide. Change Guides, LLCRickards, T, 1999. Creativity and the Management of Change. Blackwell Publishing LimitedSilk, A, 2006. What Is Marketing? Harvard Business School Press
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Verizon Wireless Company Analysis Essay
  • Verizon Wireless Essay
  • Verizon Market Analysis Essay
  • Verizon Wireless Strategic Management Essay
  • Essay about Verizon Wireless Marketing Strategy
  • Essay on Case Study: Verizon Wireless
  • verizon wireless Research Paper
  • Verizon Wireless Marketing Plan Essay

Become a StudyMode Member

Sign Up - It's Free