Analysis: The Chevy Runs Deep Commercial

The Chevy Runs Deep commercial evokes ethos in the viewer due it playing on the emotions and fostering a sense of nostalgia within the audience. The sad music coupled with the opening shot of the man’s worried face primes the audience for a sympathetic emotional reaction. Despite the commercial only being a minute long it tells a complete story that pulls on the heart-strings of the middle America demographic that Chevy is aiming at. The imagery throughout has a distinctly Americana feeling to it. The careworn denim jacket has working class ties while the washed out coloring combined with what appears to be a mom and pop mechanic shop would definitely tug on many people’s sense of nostalgia that adding the moment where the man finds the photograph