Preview

Analysis Swot Burger King

Satisfactory Essays
Open Document
Open Document
273 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Analysis Swot Burger King
The Burger King Corporation - SWOT Analysis company profile is the essential source for top-level company data and information. Burger King Corporation - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Burger King Corporation (BKC or “the company”) is the world's second largest company of fast food hamburger restaurant (FFHR) chain. The company operates in about 73 countries worldwide. It is headquartered in Miami, Florida and employs about 41,320 people. The company recorded revenues of $2,537.4 million during FY2009, an increase of 3.2% over 2008. The operating profit of the company in FY2009 was $339.4 million, a decrease of 4.1% compared with 2008. The net profit was $200.1 million in FY2009, an increase of 5.5% over 2008.

Scope of the Report

- Provides all the crucial information on Burger King Corporation required for business and competitor intelligence needs
- Contains a study of the major internal and external factors affecting Burger King Corporation in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Burger King Corporation
-Data is supplemented with details on Burger King Corporation history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Burger King Corporation

Reasons to Purchase

- Support sales activities by understanding your customers’ businesses better
- Qualify prospective partners and suppliers
- Keep fully up to date on your competitors’ business structure, strategy and prospects
- Obtain the most up to date company information
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Swot Analysis Chipotle
    • 1485 Words
    • 6 Pages

    Swot Analysis Chipotle

    What does a SWOT analysis reveal about the attractiveness of Chipotle Mexican Grill’s situation and future prospects?…

    • 1485 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Better Essays

    Chipotle Swot Analysis
    • 2597 Words
    • 11 Pages

    Chipotle Swot Analysis

    Chipotle Mexican Grill was originally opened in 1993, in Denver, Colorado. By 1996, there were eight Chipotle serving the Denver area. Chipotle brings on outside investors in 1998, and by 1999 McDonald’s became Chipotle’s majority holder. The company went public in 2006 and listed under NYSE with symbol: CME. As of Dec 2011, the company operates 1,230 restaurants in the U.S., two in Toronto, Canada, and two in London, England. The founder and CEO, Steve Ells, started with a philosophy known as “Food With Integrity” in 2001. This philosophy encompasses the fact that Chipotle wants to offer food that is “sustainable sources – naturally raised meat – locally or organically grown – and fresh” (Chipotle Mexican Grill, 2009). Always aiming to improve the business, Chipotle has neglected the option to send its brand into the global competitive market due to potential risks involved.…

    • 2597 Words
    • 11 Pages
    Better Essays
    Read More
  • Good Essays

    Datamonitor's Eastman Kodak Company: SWOT Analysis
    • 276 Words
    • 2 Pages

    Datamonitor's Eastman Kodak Company: SWOT Analysis

    Datamonitor's Eastman Kodak Company - SWOT Analysis Company Profile is the essential source for top-level company data and information. The report examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.…

    • 276 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Cheesecake Factory Swot Analysis
    • 813 Words
    • 4 Pages

    Cheesecake Factory Swot Analysis

    The SWOT Analysis which is also called SWOT Matrix, This analysis is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involves a business venture. Albert Humphrey is credited for the creation of this technique. The Cheesecake Factory is an very successful company. In my research I found two companies that have conducted SWOT analysis on the Cheesecake Factory.…

    • 813 Words
    • 4 Pages
    Good Essays
    Read More
  • Better Essays

    Mgt 521 Business Analysis Paper
    • 983 Words
    • 4 Pages

    Mgt 521 Business Analysis Paper

    The purpose of doing this business analysis is to decide whether or not to invest in McDonald’s. It is regarded as one of the leading organizations within the global marketplace. As a result, the preceding discussion will provide a SWOT analysis of some key areas, since the identification of an organization’s strengths etc… acts as a critical core element in identifying its competitive advantage and potential as an investment opportunity. Internal and External stakeholders will be identified to help analyze their wants and needs.…

    • 983 Words
    • 4 Pages
    Better Essays
    Read More
  • Better Essays

    Burger King/Tim Hortons SWOT analysis
    • 972 Words
    • 7 Pages

    Burger King/Tim Hortons SWOT analysis

    When looking at the internal factors of Burger King (BK) and Tim Horton’s (TH), the largest weakness is Burger King’s poor brand image. BK has global brand recognition but the poor image could be challenging to overcome and could even negatively impact TH’s image. TH’s image has allowed them to gain 70% of the market share in baked goods and 75% in coffee within the industry in Canada. In addition to TH’s high quality coffee they have followed trends by adding healthier options over the years, making their product offering a strength in today’s market. BK has not followed social trends, and instead has held out on the addition of healthier options and promoted their high calorie, high fat food. BK’s refusal to focus on healthier options is a weakness in today's environment and also a weakness going forward if they do not change. TH’s revenue growth, same-store sales growth and market share are a strength that can help stabilize BK’s slumping sales. It also means that TH’s…

    • 972 Words
    • 7 Pages
    Better Essays
    Read More
  • Powerful Essays

    Wild Oats Swot
    • 1983 Words
    • 8 Pages

    Wild Oats Swot

    A SWOT analysis is a top-level evaluation of a company’s internal strengths and weaknesses; and opportunities and threats that are external to the company, but apply to the industry as a whole. Here, we provide a brief background summary as well as present team Third Shift’s SWOT Analysis for Whole Foods Market, Inc.…

    • 1983 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Does Burger King or Mcdonald Serve Cheap and Healthy Fast Food?
    • 1243 Words
    • 5 Pages

    Does Burger King or Mcdonald Serve Cheap and Healthy Fast Food?

    The data was collected from the below website which has data for major players in fast food sector. Data for Burger King and McDonalds was abstracted from the source.…

    • 1243 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Performance Food Group SWOT Analysis
    • 2108 Words
    • 7 Pages

    Performance Food Group SWOT Analysis

    “Performance Food Group Company - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.” 2…

    • 2108 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Better Essays

    Swot Analysis
    • 1220 Words
    • 5 Pages

    Swot Analysis

    SWOT is an analysis of a company’s strengths, weaknesses, opportunities, and threats. This gives a company an idea of things that are working for them as well as areas of opportunity. It also informs them where there are areas of opportunity and the threats that may keep the company from improving. The strengths and weaknesses are internal and the opportunities and threats are considered external. In this case Starbucks is the company of interest and will be further analyzed using the SWOT method. Competitive strategies are formulated through a SWOT analysis, and then translated into the weights and/or scores of the variables associated with market attractiveness and competitive position. (Lee, 2010)…

    • 1220 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Strategy Analysis and Choice
    • 850 Words
    • 4 Pages

    Strategy Analysis and Choice

    A SWOT analysis is important as a clear basis is provided to examine the performance of a business. It is also very important for the products a company offers, as it is essential in the branding and marketing of the company products. This model helps in the understanding of the ‘firm and its surroundings’.…

    • 850 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Burger King case
    • 600 Words
    • 3 Pages

    Burger King case

    Burger King (BK) re-franchised almost all of its company-operated restaurants during 2013, bringing its business model to nearly 99% franchised and by the end of 2013, the company was left with only 52 company-operated restaurants. The advantage of the franchised model is that the company does not have to incur operating costs and can enjoy the royalties paid by the franchises. The margins for this type of model are very high, but it comes with number of disadvantages and risks. Also, BK has strong, long-term partnership and exclusive joint ventures nationally and internationally.…

    • 600 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Ghana market analysis for Burger King
    • 8084 Words
    • 29 Pages

    Ghana market analysis for Burger King

    Burger King is a global-American chain of fast food restaurants, originating from Miami, Florida. The company was founded in 1953 by David Edgerton and James McLamore and currently operates over 13,000 outlets in 79 countries. The company menu has transitioned from their traditional hamburger, fries and soda to a wider variety. Approximately 90% of their outlets are privately held franchises, leaving the company relying solely on franchise fees. Their major global competitors include:…

    • 8084 Words
    • 29 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Burger King Case Study
    • 1727 Words
    • 6 Pages

    Burger King Case Study

    Burger King or McDonalds? In the United States, these two companies equally compete for consumers. Americans usually favor one company over the other or just choose to eat at whichever is more convenient to them. For the American people, Burger King is as common of a household name as McDonalds. However, in Japan, the Burger King brand is one that is not very well known. Burger King has been trying to tap into the Japanese market for some time now. McDonalds, KFC, and Pizza Hut are the leading fast food market chains as of today, but Burger King is trying to make it into this region of the world. With U.S. markets saturated, and the mad cow disease scare slowing sales of Burger King in Europe, it is so important for Burger King to saturate another market, Japan. Much research has been done to think of new and effective ways to penetrate the Japanese market through marketing. Our group of researchers have put together an in depth report on the issues within the marketing of Burger King in Japan. They have discovered the main cause for this need in marketing and what needs to be done to solve Burger King’s marketing issues.…

    • 1727 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    BCG Matrix of KFC
    • 687 Words
    • 3 Pages

    BCG Matrix of KFC

    KFC's parent company is Yum! Brands, Inc., the world's largest restaurant company in terms of system restaurants, with more than 37,000 locations in more than 120 countries and territories and employing more than one million associates. Yum! is ranked number 239 on the Fortune 500 List, with revenues exceeding $11 billion in 2008. Therefore, KFC is well-known in the world; the market growth of KFC is low which mean the market would hard to grow anymore.…

    • 687 Words
    • 3 Pages
    Good Essays
    Read More

Related Topics