Analysis Strategy Macy's
Gambaran Umum Perusahaan Macy’s
(Pertumbuhan Macy’s dari tahun ke tahun)
* 1859. Macy's first-year sales were approximately $85,000 with an advertising budget of $2,800. * 1902. Macy's moves to Herald Square in New York City. * 1923. May Company acquire a department store company in Los Angeles, adding to its growing regional coverage in Akron and Cleveland, OH, and St. Louis. * 1930. Bloomingdale's joins Federated. First-year sales for Federated were $112 million. * 1996. Bloomingdale's opens its first California stores with four locations - three in the Los Angeles area and one in Palo Alto.www.macys.com is launched. * 2005. Federated begins operating nationwide under two store nameplates - Macy's and Bloomingdale's - as all regional department store names are converted to the Macy's brand. Macy's launches a new customer loyalty program, with escalating benefits for its largest customers, as it issues new credit cards for about 14 million accounts. Federated acquires The May Department Stores Company. The acquisition creates a stronger, more resourceful company with more stores nationwide. * 2008. Macy's began piloting a new localization initiative called “My Macy's” in 20 local markets as it consolidated three divisions - Macy's North into Macy's East, Macy's Northwest into Macy's West, and Macy's Midwest into Macy's South (creating a new Macy's Central division). The company celebrated Macy's 150th birthday on October 28. * 2010. Bloomingdale's opens in Dubai, the company's first international presence. Macy's ends the year with more than 1.2 million Facebook friends.
VISI DAN MISI PERUSAHAAN MACY’S
VISI
Our vision is to operate Macy's and Bloomingdale's as dynamic national brands while focusing on the customer offering in each store location.
MISI
Our goal is to be a retailer with the ability to see opportunity on the horizon and have a clear path for capitalizing on it. To do so, we are moving faster than ever
(Pertumbuhan Macy’s dari tahun ke tahun)
* 1859. Macy's first-year sales were approximately $85,000 with an advertising budget of $2,800. * 1902. Macy's moves to Herald Square in New York City. * 1923. May Company acquire a department store company in Los Angeles, adding to its growing regional coverage in Akron and Cleveland, OH, and St. Louis. * 1930. Bloomingdale's joins Federated. First-year sales for Federated were $112 million. * 1996. Bloomingdale's opens its first California stores with four locations - three in the Los Angeles area and one in Palo Alto.www.macys.com is launched. * 2005. Federated begins operating nationwide under two store nameplates - Macy's and Bloomingdale's - as all regional department store names are converted to the Macy's brand. Macy's launches a new customer loyalty program, with escalating benefits for its largest customers, as it issues new credit cards for about 14 million accounts. Federated acquires The May Department Stores Company. The acquisition creates a stronger, more resourceful company with more stores nationwide. * 2008. Macy's began piloting a new localization initiative called “My Macy's” in 20 local markets as it consolidated three divisions - Macy's North into Macy's East, Macy's Northwest into Macy's West, and Macy's Midwest into Macy's South (creating a new Macy's Central division). The company celebrated Macy's 150th birthday on October 28. * 2010. Bloomingdale's opens in Dubai, the company's first international presence. Macy's ends the year with more than 1.2 million Facebook friends.
VISI DAN MISI PERUSAHAAN MACY’S
VISI
Our vision is to operate Macy's and Bloomingdale's as dynamic national brands while focusing on the customer offering in each store location.
MISI
Our goal is to be a retailer with the ability to see opportunity on the horizon and have a clear path for capitalizing on it. To do so, we are moving faster than ever