Analysis Report of Cango

Topics: Strategic management, Mission statement, Strategic planning Pages: 6 (2019 words) Published: September 16, 2009
Analysis Report of CanGo

Veronica Perla

Senior Project
Dr. John Martin
September 7, 2009
CanGo is an Internet startup company that retails an exciting array of products and services, ranging from books and videos to online gaming, and prides itself on providing the best customer service in terms of product delivery and support. The company’s Web site is fun and easy to use; employing the latest technology in Web site development, product innovation, and services is how CanGo strives to provide their customers with the most exciting entertainment.

The majority of CanGo’s customers are the Gen-Xers and the Gen-Yers, who enjoy the latest in online gaming and entertainment. Under age, consumers (under 18 years of age) are serviced responsibly by requiring adult permission for online purchases.

CanGo strongly values its employees and customers. The company best serves its employees by involving them in decision-making, staff training, and development. CanGo believes that keeping their employees motivated and working at their full potential can translate into the best customer service possible.

There is a growing trend that CanGo has identified within the gaming industry that will be utilized to bring the company added success. This growing trend is online gaming. CanGo wants to become a leader of the online gamming market. The hope of the company is to become a complete success story both as an online retailer and online gaming service.

The company has recently been called a success story by the Hudson Valley Business Association. The CEO of CanGo, Elizabeth Bennet, has been named the Regions Business Leader of the year. Potential entrepreneurs want to know how and why CanGo became a success story. This leads to the strengths, weaknesses, opportunities and threats that this Internet Company has and faces in its entrepreneurial endeavors.

S.W.O.T Analysis
The information used to develop this analysis was taken from the visual analysis performed on recorded episodes depicting staff interaction and company dynamics. The observations will be separated into internal (Strengths and Weaknesses) and external (Opportunities and Threats) issues. Strengths

CanGo has demonstrated a few strengths in these preliminary episodes. Elizabeth Bennet, CEO of CanGo, is the company’s greatest strength. Her vision of knowing what consumers want and how to get it to them at a lower cost is what has made CanGo a success story in Hudson Valley. This passion is carried through to the staff and is demonstrated by Andrew’s eagerness to take on the potentially lucrative market of online gaming. The CanGo staff is another one of the company’s strengths. Each staff member brings an additional resource to the company that can be utilized to improve productivity and development. For instance, Debbie has organizational skills and a teaching background that can be utilized for training purposes. Training and development are strengths that successful companies posses. Utilizing the skills that each staff member brings can help CanGo become a bigger success story across the country and not just in Hudson Valley. These strengths also lead to CanGo’s weaknesses as a company. Weaknesses

These preliminary episodes also showed many of CanGo’s weaknesses. The most apparent weakness would be the lack of a vision statement, mission statement and strategic plan. These weaknesses were made apparent by Elizabeth Bennet’s frustration with the writing of the speech she was to give at the Chamber of Commerce meeting. She states that her success was pure luck and that all she did was begin a new business venture. A strategic plan is important to a successful company because it guides and focuses all staff members to specific goals and establishes a course of action to achieve them. Strategic planning also serves as a way to ensure that all departments within the organization share a common goal. Another...

References: Archives: Why a Strategic Plan is Important? (2006) Online Business Advisor. Retrieved September 9, 2009, form
Business Resource Software: Mission Statement. (n.d.) Center for Business Planning. Retrieved September 9, 2009, from
CanGo Intranet: Company Information. (n.d.) Mastering Business. Retrieved September 4, 2009, from
Definition: SWOT Analysis. (n.d.) Retrieved September 9, 2009, from
Definition: Vision Statement. (n.d.) Retrieved September 9, 2009, from
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