Analysis of Yahoo’s Accounting Policies
Yahoo! Inc. develops and maintains Yahoo!, a branded Internet navigational service that is among the most widely used guides for information and discovery on the World Wide Web. The Company was incorporated in California on March 5, 1995 and commenced operations on that date. The Company conducts its business within one industry segment. Principles of Consolidation.
The consolidated financial statements include the accounts of Yahoo! Inc. and its majority-owned subsidiaries. All significant intercompany accounts and transactions have been eliminated. The equity and loss from operations attributable to the minority shareholder interests which related to the Company's foreign and domestic subsidiaries, are shown separately in the balance sheets and statements of operations, respectively. Losses in excess of the minority interest equity are charged against the Company. Investments in entities owned 20% or more but less than majority owned and not otherwise controlled by the Company are accounted for under the equity method. Revenue Recognition.
The Company derives substantially all of its revenues from the sale of advertisements on short-term contracts. Advertising revenues are recognized ratably over the period in which the advertisement is displayed, provided that no significant Company obligations remain and collection of the resulting receivable is probable. Company obligations typically include guarantees of minimum number of "impressions," or times that an advertisement appears in page views downloaded by users of Yahoo!. To the extent minimum guaranteed impressions are not met, the Company defers recognition of the corresponding revenues until guaranteed impression levels are achieved. Deferred revenue is comprised of billings in excess of recognized revenue relating to advertising contracts. License and royalty revenues are recognized as amounts are earned under the terms of applicable agreements, provided no...
Cited: "Yahoo Investor Relations." Yahoo! - Yahoo! Inc. - Investor
Relations. Web. 10 Dec. 2010. <http://yhoo.client.shareholder.com/>.
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