This paper is an analysis of Whole Foods Market’s vision, core values, and business strategy. It lays out the type of strategy that Whole Foods Market utilizes, what parts of this strategy work and what parts could use improvement. This case study analysis concludes that Whole Foods Market has an exceptional business strategy, a clear vision, and lives by its core values.
Their rapid growth and success is primarily due to being highly selective about what they sell, as well as being dedicated quality standards and core values. Whole Foods Market has a variety of elements included in their strategy they are pursuing. They are focused on fresh, natural organic foods and products with no preservatives or artificial ingredients. Whole Foods Market promotes healthier eating and a healthier lifestyle through consumer education of food safety, and how pesticides affect the land as well as the human body. Whole Food created a mission slogan in 1997 which was “Whole Foods, Whole People, Whole Planet”. Whole Foods translates into, organic, flavorful and the highest quality of natural food. Whole People which means having all employees at every level understand the vision and work interdependently. The enhancement of health, among the importance of the environment refers to Whole Plant. Also under this section of the mission statement it was stated that “We look for team members who are passionate about food, but also well-rounded human beings who can play a critical role in helping to build our Company into a profitable and beneficial part of every community we serve” (Thompson 2010.)
Whole Foods core values address differentiation as their core or primary competitive strengths and strategy which accounted for much of their success in the organic and natural foods market. Some of the major areas where they use differentiation are in their choice of products, location, customer intimacy/ store experience, and in their employees. Whole Food
References: Thompson, Arthur A., “Whole Foods Market in 2010: Vision, Core Values, and Strategy”. Strategic Management. 2010. Thompson, H.A., Strategic Management. McGraw-Hill. New York. 2011.