Analysis of Tiger Airways internal and external environment
Low cost carriers (LCC), also known as budget/discount airlines, offer generally low fares but eliminate most traditional passenger services. There are five low cost carriers operating in Australia namely Tiger Airways, Jetstar, AirAsia, Virgin Blue and Pacific Blue. The purpose of this report is to conduct an analysis of Tiger Airways internal and external environment and to make recommendations as to how the Tiger Airways might maintain or improve its competitive advantage through its business strategy. The word strategy comes from the Greek ‘strategos’ meaning ‘general’. ‘Stratego’ means ‘to plan the destruction of one’s enemies through effective use of resources’ (Mintzberg et.al 1995). Business strategy is the link between environmental demands, organisational capabilities and key stakeholder desires (Hubbard et.al, 2008). This report also presents the link between micro and macro environment of Tiger Airways, resources and capabilities of Tiger Airways. Based on all these factors the report is divided into five main sections. The first section is an introductory section. The second section of the report describes the analysis if internal environment of Tiger Airways. This section critically evaluates the resources, capabilities, organisation system, structure, people and culture of Tiger Airways. The third section describes the external environment analysis and industry analysis based on Michael Porter’s five forces model. This section also discusses about the macro-environmental trends. The fourth section presents some recommendations regarding the strategies that the organisation should adopt to maintain or improve its competitive advantage. The fifth section concludes the business strategy report. This section restates the purpose of the report, and then provides an overview of main points covered in the report. Internal Environmental Analysis
Tiger Airways Australia is part of the Tiger...
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