Analysis of the Starbucks Logo

Topics: Coffee, Starbucks, Espresso Pages: 3 (1265 words) Published: October 11, 2011
The Starbucks logo is a very interesting logo, known all over the world because of the coffee company’s popularity. The logo contains two stars on both sides of the symbol. In the middle there is a mermaid with another star on crown on her head. I read a little bit about the logo on the internet and the logo has gone through changes over the past years. It mostly stays the same but the siren in the center has gone through changes. The green and black colors have stayed the same over the years have become very noticeable for the company. They once used brown; I guess they used the color to try to look like the color of coffee. I know that it always makes me want to get a cup of coffee every time I see the symbol. In the very beginning they just used the logo without the brand name on it. I guess it didn’t do so well because it was changed back very fast. What is funny through is that this year they changed it back to just the symbol. By now most of the United States and most of the world could easily identify the logo anywhere they see it, we will see how it works out. Over the years there has also been a lot of talk about the siren/mermaid in the center. She has gone through several changes since the very beginning. In the most current version of the logo all you see is the mermaid. It is a green symbol with her on it. They are one of the few companies in the world where a symbol could tell a customer all they need to know, kind of like Apple. Like computers, iPods and, I Pads to technology, Starbucks is to coffee in our world. I like everything about the symbol a lot; it delivers a simple message to its consumers. The original logo, conceived in 1971, was fashioned after a 15th century Norse woodcut, the image of a mythical two-tailed mermaid siren. The siren, as you may recall from Greek mythology, was an alluring and irresistible female figure, typically half-fish/half-women (the mermaid variety). The siren's objective was to seduce the seagoing...
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