Analysis of the “Going International” Marketing Strategy for Rehau Ag & Co. in India

Analysis of the “Going International” Marketing Strategy for Rehau AG & Co. in India
Research Paper at Hof University
Department of Business Administration
International Management / German-Indian Business Studies
Submitted to
Submitted by
Prof. Dr. Wengler
Divakar Arjunan
Alfons-Goppel-Platz 1
Bhanu Preethy Suresh
D-95028 Hof
Marshall Martin
Andreas Schelter
Stanislaw Kraus
Hof, December 21st 2012
I
Table of contents
List of figures ........................................................................................................................... VI
Abbreviations ........................................................................................................................ VIII
1 Introduction ............................................................................................................................. 1
2 Rehau AG & Co. ..................................................................................................................... 2
2.1 Company Overview .......................................................................................................... 2
2.1.1 Company History ...................................................................................................... 2
2.1.2 Turnover/ Employees/ Headquarters ......................................................................... 3
2.1.3 Mission & Vision ...................................................................................................... 4
2.1.4 Competencies ............................................................................................................ 5
2.2 Business Units .................................................................................................................. 5
2.2.1 Construction .............................................................................................................. 5
2.2.2 Automotive

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