Analysis of the ePhone 900 Advertisement

The advertisement being analyzed is for the EPhone 900. The marketer is using the swiftness and anywhere use of the Internet capability on the phone to attract the audience and to try to sell the product. There is a very interesting picture in the center of the ad that used to catch the reader’s eye and coax the reader to flip back to the ad and look more closely. The advertisement is interesting, to say the least. The advertisement is set in the middle of the jungle; this setting is not used much in advertisements. The reader can tell the advertisement is set in the middle of the jungle because a large brown tree limb is across the top, a long bright green scary snake with white stripes is strategically placed in the middle to attract attention, and there are green leaves throughout the picture. The bright green snake is wrapped around the large brown tree branch with its mouth wide open about to strike at hands holding a cellphone. The hands holding the cellphone are placed on the lower right hand corner of the advertisement. The snake is the first thing seen because it is bright green and is placed in the center of the picture, but the phone is also very prominent. It is prominent to the reader even though the phone is in the lower right hand corner because it is the same size as the snake and is relatively close to the snake’s open mouth. The phone is touchscreen; the person holding the phone has typed into Google, “How to dodge a snakebite?” The person holding the phone has their thumb hovering over the “Google search” button getting ready to select the option. On the lower left hand corner of the advertisement, the snake and jungle scene fades away into a dark black corner with white print. The print says, “Fastest Internet access when and where you need it. EPhone 900”. The print is in a very easily read font, allowing the reader to process the strange picture then read what the advertisement is really about. The ad’s main purpose is to tell