Analysis of the Contraints of Tomato Value Chain
A STUDY OF CONSUMER ACCEPTABILITY FOR
NOODLES IN SILIGURI MARKET
Subrata Ray
Lecturer, Department of Management, University of North Bengal
Email: page.subrata@gmail.com
ABSTRACT
For at least 2000 years the noodles have been a staple food in many parts of the world. The knowledge of early noodles came into being from the records which appeared in book written between A.D. 25 and 220 during China’s
East Han dynasty. However, there are other theories which suggest that
Arabs were the first to introduce noodles in Italy henceforth it has its origin in the Middle East. After the modern day appearance of noodles which is being dominated by the brands, the spread and consumption of noodles is growing day in and day out. The noodles market is growing at 20% annually in India. North Bengal is no exception to those trends. Here in this study
North Bengal’s business centre Siliguri has been taken into consideration as an area of study. The reason for selecting this place can be summed up by understanding the fact that Siliguri has a cosmopolitan culture in its backdrop. The research methodology to be used is an empirical study which is tentatively planned for a definite sample size. The results show that a little aggressive marketing push ups for noodles by the branding companies can make a steady headway for them to bring in noodles into the plates of the
Siliguri citizens to a large extent and can replace the other snacks too.
Keywords: Noodles, Siliguri Citizens, North Bengal, Snacks
INTRODUCTION
Many fast food items have flooded the markets but noodles remained as the most popular item of all of them, as it is cheaper, very easy to make and nutritious. Urban and semi -urban markets are controlled by Maggi and other players are Top Ramen and other brands. Maggi has revolutionized the concept and this product has gone to majority of the urban households. As an off-shoot of this development, noodles have become very popular in
India. Good
NOODLES IN SILIGURI MARKET
Subrata Ray
Lecturer, Department of Management, University of North Bengal
Email: page.subrata@gmail.com
ABSTRACT
For at least 2000 years the noodles have been a staple food in many parts of the world. The knowledge of early noodles came into being from the records which appeared in book written between A.D. 25 and 220 during China’s
East Han dynasty. However, there are other theories which suggest that
Arabs were the first to introduce noodles in Italy henceforth it has its origin in the Middle East. After the modern day appearance of noodles which is being dominated by the brands, the spread and consumption of noodles is growing day in and day out. The noodles market is growing at 20% annually in India. North Bengal is no exception to those trends. Here in this study
North Bengal’s business centre Siliguri has been taken into consideration as an area of study. The reason for selecting this place can be summed up by understanding the fact that Siliguri has a cosmopolitan culture in its backdrop. The research methodology to be used is an empirical study which is tentatively planned for a definite sample size. The results show that a little aggressive marketing push ups for noodles by the branding companies can make a steady headway for them to bring in noodles into the plates of the
Siliguri citizens to a large extent and can replace the other snacks too.
Keywords: Noodles, Siliguri Citizens, North Bengal, Snacks
INTRODUCTION
Many fast food items have flooded the markets but noodles remained as the most popular item of all of them, as it is cheaper, very easy to make and nutritious. Urban and semi -urban markets are controlled by Maggi and other players are Top Ramen and other brands. Maggi has revolutionized the concept and this product has gone to majority of the urban households. As an off-shoot of this development, noodles have become very popular in
India. Good