Analysis of the Commercial Property Industry in Zambia Using Michael Porter's Five Forces Model

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UNIVERSITY OF LUSAKA
SCHOOL OF BUSINESS

Business Environment (RE140) Assignment #:1
Student Name: Marleen Nakubiana Muttendango
Computer No: BRE1621005

Required: Use Michael Porter’s Five Forces model to analyse any
Industry of your choice in Zambia

Due date: 20th September 2012
Lecturer: Mrs Mutere

1

CONTENTS

PAGE

1.0.

INTRODUCTION ...................................................................................................................... 3

2.0.

OVERVIEW ............................................................................................................................... 3

3.0.

INDUSTRY ANALYSIS ............................................................................................................ 4

3.1.

COMPETITIVE RIVALRY ............................................................................................... 4

3.2.

THREAT OF NEW ENTRANTS ........................................................................................... 4

3.3.

PRESSURE FROM SUBSTITUTE PRODUCTS .................................................................. 5

3.4.

BARGAINING POWER OF SUPPLIERS ............................................................................. 5

3.5.

BARGAINING POWER OF BUYERS ................................................................................. 6

4.0.

SUMMARY OF ANALYSIS ..................................................................................................... 7

5.0.

REFERENCES ........................................................................................................................... 8

2

1.0.

INTRODUCTION

Real estate development or property development is a multifaceted business, encompassing activities that range from the renovation and re-lease of existing buildings to the purchase of raw land and the sale of improved land or parcels to others. Developers are the coordinators of the activities, converting the ideas on paper into real property. Real estate



References: 2. Larson, R.C (2008), Starbucks A Strategic Analysis, Brown Universty, Rhode Island, USA, 17 April 2008, 5. Kanyama, C (2010), Boom in Property Business, The Post Online, 1 February 2010, viewed 17 September

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