Analysis of Telecom Mobile Market in Egypt

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Analysis of Telecom Mobile Market In Egypt

Agenda
• • • • • • • • • • Objective Market background Type of Market & Market Shares Factors of Production Demand Supply Factors Affecting the market Elasticity Efficiency Future Expectations

Objective
The objective of this research is to shed light on the mobile Telecom market in Egypt during the period 2002-2006 and study its demand, supply and elasticity.

Introduction
• Telecom sector plays a critical role in economic growth and is key in attracting FI; (according to the
World Bank: Investments in African telecom companies are generating annual rates of return in excess of 25%.)

• Egypt’s telecom revenue represents an estimated 4.0% of its GDP with mobile revenue generating 56% of it • Growth rate of mobiles penetration jumped from 6.6% to 25% during 2002-2006; while the (GDP) growth was much less

Market Background
• MobiNil was the first operator in the Market (May, 1998) • Vodafone followed by November 1998 • Then Etisalat by May 2007

Market Background (cont’d)
• By Q2 2008, the Market share of the three operators was • The market can be considered as Monopolistic competion
MobiNil Vodafone Etisalat

Source: MCIT, NTRA & Global Research

Market Background (cont’d)
• By end of 2006, the Market share of the two operators was

MobiNil Vodafone

Source: MCIT, NTRA & Global Research

• 1) Population evolution and potential market growth, • 2) SIM penetration vs. active clients, • Fixed line deployment is low and slow-to-grow in developing countries; that said, penetration was also low in France, Portugal and Italy in early 1970s. • In short, mobiles - unlike personal computers (PCs) and wireline networks - are being rolled out at a faster rate in developing countries than developed ones, thereby "closing the 'digital divide'."

Factors affecting the market
• GDP
7.10% 7.20%

6.80%

4.50%

3.60%

2005

2006

2007

2008

2009

Factors of production

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