Analysis of Subways internal and external environments
Introduction
This essay will analyse the organisation Subway’s internal and external environments and their impacts on this organisation. This will include a swot analysis on resources and capabilities which are a part of the internal environment and on customers, suppliers, competitors, pressure groups, economic, political, technological, natural environment and emerging trends in the external environment. “A SWOT Analysis is a useful technique for understanding your Strengths and Weaknesses, and for identifying both the Opportunities open to you and the Threats you face” MindTools.com (2013).
Internal environment
Resources:
1. The Workforce
Strengths – Subway restaurants operate out of over 36,000 locations in 99 different countries. Subway is an equal opportunity employer, where every employee can be assured that they will be treated with respect and not be discriminated or harassed for any reason. They continuously provide employees with training and encouragement through teamwork, against shared goals and benchmarks and to be accountable for their actions.
Weaknesses – Many subway employees are younger generations and are particularly inexperienced in the workplace. This can be a weakness for subway as this younger group of employees have other priorities such as school/university which can make it difficult when creating the roster for shifts and being unskilled can cause delays in service and not properly organised meals going to the customers.
Opportunities – Subway has the opportunity to train their unskilled employees in a way that suits them and is in line with the organisation’s goals.
Threats – Subway’s direct competition offer similar workplace conditions and environments which can be a threat to Subway by these companies attracting higher skilled workers in the industry away from Subway.
2. Capital Availability
Strengths – As Subway is operated as franchises, the overall company has a large amount of capital coming in from the franchises. Subway
This essay will analyse the organisation Subway’s internal and external environments and their impacts on this organisation. This will include a swot analysis on resources and capabilities which are a part of the internal environment and on customers, suppliers, competitors, pressure groups, economic, political, technological, natural environment and emerging trends in the external environment. “A SWOT Analysis is a useful technique for understanding your Strengths and Weaknesses, and for identifying both the Opportunities open to you and the Threats you face” MindTools.com (2013).
Internal environment
Resources:
1. The Workforce
Strengths – Subway restaurants operate out of over 36,000 locations in 99 different countries. Subway is an equal opportunity employer, where every employee can be assured that they will be treated with respect and not be discriminated or harassed for any reason. They continuously provide employees with training and encouragement through teamwork, against shared goals and benchmarks and to be accountable for their actions.
Weaknesses – Many subway employees are younger generations and are particularly inexperienced in the workplace. This can be a weakness for subway as this younger group of employees have other priorities such as school/university which can make it difficult when creating the roster for shifts and being unskilled can cause delays in service and not properly organised meals going to the customers.
Opportunities – Subway has the opportunity to train their unskilled employees in a way that suits them and is in line with the organisation’s goals.
Threats – Subway’s direct competition offer similar workplace conditions and environments which can be a threat to Subway by these companies attracting higher skilled workers in the industry away from Subway.
2. Capital Availability
Strengths – As Subway is operated as franchises, the overall company has a large amount of capital coming in from the franchises. Subway
References: MindTools.com, (2013). SWOT Analysis. Retrieved on 11 September 2013 from http://www.mindtools.com/pages/article/newTMC_05.htm#sthash.86tx07Tn.dpuf SUBWAY (2013). Corporate Opportunities. Retrieved on 13 September 2013 from http://www.subway.com.au/info/franchise_information/corporate_opportunities/ Unknown Publisher, (2012). Evaluating the External Environment. Retrieved on 13 September 2013 from http://2012books.lardbucket.org/books/strategic-management-evaluation-and-execution/s07-evaluating-the-external-enviro.html