Analysis of Strategic Management at Jessops
JESSOPS
Qianqian Zhang
Group DF
Jessops Strategy Analysis
09/02/2012
Contents 1. Executive Summary 3 2. Introduction 3 3. PEST analysis 4 3.1 Political factor 4 3.2 Economic factors 4 3.2 Social factors 5 3.3 Technological factors 5 4. SWOT analysis 5 4.1 Strengths 5 4.2 Weaknesses 6 4.3 Opportunities 6 4.4 Threat 6 5. Porter’s five-forces 7 5.1 Threat of new entrants----high 8 5.2 Power of buyers----high 8 5.3 Bargaining power of suppliers----high 8 5.4 Threat of substitutes----medium 8 6. Jessops competences 9 7. Key environmental and ethical issues 10 7.1 Environmental issues----recycle 10 7.2 Ethical issues----credit 10 8. Different customer segmentation requirements affect business approach. 10 9. Jessops strategies 11 10. Future corporate strategies 12 11. Conclusion 12 Bibliography: 13
1. Executive Summary
Jessops is Britain’s largest photographic retailer. The company has maintained the leading position in the market for many years. However, Jessops is now faced with challenges especially due to technical development. This report applies three business models to Jessops’s practice and analyses the internal and external environmental conditions. Compared with its competitors, Jessops is losing advantage in price. This report also examines strategies Jessops has adopted as response and explores effective methods to take in the following decade. Jessops needs to explore new selling points and new markets to expand its market share.
2. Introduction
Jessops is the largest photographic retailer in the UK. It has been leading the market for decades. However, in a market that is changing constantly, Jessops has to respond to those changes so as to boost its market share. This report demonstrates the changes that have taken place in the photographic industry and shows Jessops’s position in the market. Also, this report will examine what strategies Jessops should adopt to maintain its dominant
Qianqian Zhang
Group DF
Jessops Strategy Analysis
09/02/2012
Contents 1. Executive Summary 3 2. Introduction 3 3. PEST analysis 4 3.1 Political factor 4 3.2 Economic factors 4 3.2 Social factors 5 3.3 Technological factors 5 4. SWOT analysis 5 4.1 Strengths 5 4.2 Weaknesses 6 4.3 Opportunities 6 4.4 Threat 6 5. Porter’s five-forces 7 5.1 Threat of new entrants----high 8 5.2 Power of buyers----high 8 5.3 Bargaining power of suppliers----high 8 5.4 Threat of substitutes----medium 8 6. Jessops competences 9 7. Key environmental and ethical issues 10 7.1 Environmental issues----recycle 10 7.2 Ethical issues----credit 10 8. Different customer segmentation requirements affect business approach. 10 9. Jessops strategies 11 10. Future corporate strategies 12 11. Conclusion 12 Bibliography: 13
1. Executive Summary
Jessops is Britain’s largest photographic retailer. The company has maintained the leading position in the market for many years. However, Jessops is now faced with challenges especially due to technical development. This report applies three business models to Jessops’s practice and analyses the internal and external environmental conditions. Compared with its competitors, Jessops is losing advantage in price. This report also examines strategies Jessops has adopted as response and explores effective methods to take in the following decade. Jessops needs to explore new selling points and new markets to expand its market share.
2. Introduction
Jessops is the largest photographic retailer in the UK. It has been leading the market for decades. However, in a market that is changing constantly, Jessops has to respond to those changes so as to boost its market share. This report demonstrates the changes that have taken place in the photographic industry and shows Jessops’s position in the market. Also, this report will examine what strategies Jessops should adopt to maintain its dominant
Bibliography: Boddy, D. (2011) Management: An Introduction. Fifth edition. Essex: Pearson Education Limited. PRWEB (2011). Photography Industry in the UK Market Research Report Now Available from IBISWorld http://www.prweb.com/releases/2011/12/prweb9053596.htm STOP43 (2011). www.stop43.org.uk/faq/faq/faq_factsandfigures.html Leicestershire (2011). New-look Jessops in £12m loss http://www.thisisleicestershire.co.uk/New-look-Jessops-pound-12m-loss/story-13320932-detail/story.html Jessops Business (2012). http://www.jessops.com/business/termsandconditions.aspx Davies, A. (2012). Jessops introduces printing from smartphones http://www.techradar.com/news/photography-video-capture/cameras/jessops-introduces-printing-from-smartphones-1054562 Cheesman, C. (2012). Jessops stores attacked as UK riots spread http://www.amateurphotographer.co.uk/news/Jessops_stores_attacked_as_UK_riots_spread_update_145pm_includes_CEO_statement_news_309029.html THE TIMES 100 (2011). Responding to changes in the market environment--A Jessops case study http://businesscasestudies.co.uk/jessops/responding-to-changes-in-the-market-environment/introduction.html