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Analysis of Pirelli's Drive Toward a Global Strategy

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Analysis of Pirelli's Drive Toward a Global Strategy
Table of Contents

Analysis of Pirelli 's Drive Toward a Global Strategy 2
Systems Development 4
Range of Methods Available 4
The Systems Development Life Cycle 5
Issues raised by the case study 8
Evaluation of the effectiveness of the Information System for its Users 9
Control 9
Security 9
Health and safety 10
Conclusion 11
Appendices
Appendix A 12
Appendix B 16
Bibliography 20

Analysis of Pirelli 's Drive Toward a Global Strategy

Arrigo Andreoni, Pirelli 's corporate director of information, believes that in order to keep up with the erratic nature of the global economy Pirelli 's worldwide Information Technology (IT) infrastructure needs to be redesigned and standardized. The Pirelli group initially had not incorporated a global IT infrastructure hence they had not established international standards. The information systems within individual units were developed locally and operated independent of each other. Consequently this decentralization and lack of integration made data sharing across national borders difficult, tainting effective management and strategic decision-making.

This inefficient IT infrastructure may be the reason Pirelli has suffered a dynamic reduction in revenue, other influences may be the consistent rise of competition and the introduction of new technologies (See Appendix A.1). As a result, managements goals are returning the company to its accustomed level of profitability, their objectives; focus on core products, cut costs, improve competitiveness by developing new technologies and improving response to customer demands (See Appendix A.2).

The IT reform is to support the Information Systems at all levels of the company and to allow sufficient information flows among all units regardless of location so corporate management will have immediate access to the information they need to carry out their executive planning and management functions (See Appendix A.3) i.e. Pirelli seeks to promote a



Bibliography: 1. Laudon K.C and Laudon J.P "Essentials of Management Information Systems", fifth edition 2. Laudon K.C and Laudon J.P "Management Information Systems: Organisation and Technology in the Networked System," sixth edition 3. Stair R. M. and Reynolds G. "Fundamentals of Information Systems", first edition 4. Stair R, Reynolds G. W. and Reynolds G "Principles of Information Systems: A Managerial Approach", sixth edition 5. http://pirelli.com

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