Analysis of Mcdonald's Performance

McDonald’s restaurants and franchises have achieved great fame and fortunes since their inception in 1954 by Ray Kroc. Kroc had no idea of how far and wide the business would reach, but he had the strong idea of opening multi location restaurant serving each and every person. Since then the business flourishes and in 1965 went to public by its initial public offering and by 1985 it had a place in Dow Jones Exchange. The menu of McDonald’s is not limited to hamburgers and drinks but also include coffee, salads, chicken wings and goes greater with the regional tastes. Today McDonald’s is serving more than 68 million people in 119 countries through 33,500 restaurants about 20,000 of which are operated by the local franchisees1.

McDonald’s competitors in the field of fast food chain are Pizza Hut (Yum Brands Incorporation), KFC, Taco Bell, and Long John Silver Chains. McDonald’s continued to remain at the top through its quality preference as the Annual report of the company emphasizes much focus on winning competitors through better quality. Recent times study revealed that McDonald’s and its competitors are now focusing to reach each and every customer through reliability and affordability. Its 1 dollar menu can cherish you with adequate food at breakfast or any time you want.

This paper discusses briefly about the past performance of McDonald’s Corporation. The main sources from the data collected are Annual Reports of the entity published annually at the year ended December 31. Through annual reports major financial ratios are calculated and financial performance of the entity has been analyzed. Discussion on stock performance is mainly dependent on performance of company’s stocks in New York Stock Exchange.

It has been revealed by analyzing the financial performance of the company that it has made a remarkable progress during the past years and maintained adequate financial progress. Financial Statements for the year ended December 2011