Analysis of Market Potential for Stanley Handtools

Powerful Essays
Industry Internship Programme Report on
To compile and analyze Sales statistics and study the market potential for STANLEY handtools as well as promoting the sales of STANLEY products. Prepared by - Onkar Singh
Registration No. - 09PG448
Under the Guidance of Dr. Prasanna Mohanraj

In partial fulfillment of the Course-Industry Internship Programme (IIP) in Term – IV of the Post Graduate Programme in Management (Batch: Aug. 2009 – 2011)

Bangalore

Post Graduate Programme

Post Graduate Programme in Management: Aug.2009 – 2011

Term – IV: Industry Internship Programme (IIP)

Declaration
This is to declare that the Report entitled “To compile and analyze sales statistics and study the market potential for STANLEY handtools as well as promoting the sales of STANLEY products” has been made for the partial fulfillment of the Course: Industry Internship Programme (IIP) in Term – IV (Batch: Aug. 2009-2011) by me at Stanley (India) Works Private Limited under the guidance of Dr.Prasanna Mohanraj .

I confirm that this Report truly represents my work undertaken as a part of my Industry Internship Programme (IIP). This work is not a replication of work done previously by any other person. I also confirm that the contents of the report and the views contained therein have been discussed and deliberated with the Faculty Guide.

Signature of the Student :

Name of the Student (in Capital Letters) : ONKAR SINGH

Registration No : 09PG448

Post Graduate Programme in Management

Certificate

This is to certify that Mr.Onkar Singh, Regn. No. 09PG448 has completed the Report entitled “To compile and analyze sales statistics and study the market potential for STANLEY handtools as well as promoting the sales of STANLEY products” under my guidance for the partial fulfillment of the Course: Industry Internship Programme (IIP) in Term – IV of the Post Graduate Programme in Management (Batch: Aug. 2009 – 2011).

You May Also Find These Documents Helpful

  • Powerful Essays

    Market Potential Analysis

    • 4851 Words
    • 34 Pages

    1 MARKET POTENTIAL ANALYSIS: A METHODOLOGY FOR ESTIMATING THE MARKET POTENTIAL FOR COMPUTERS AND OTHER INFORMATION TECHNOLOGIES Kenneth L. Kraemer and Jason Dedrick Center for Research on Information Technology and Organizations University of California, Irvine Irvine, CA 92697 May 1998 Working Paper: #ITR-149 This research was supported by grants from the U.S. National Science Foundation and IBM Global Services. 2 ABSTRACT This paper describes a methodology for estimating…

    • 4851 Words
    • 34 Pages
    Powerful Essays
  • Good Essays

    Market Potential

    • 1693 Words
    • 7 Pages

    biscuit-making business.Beside that, there must be invaluable insight into product development and also endless pool of resources and knowledge.The other strategy is sharing of skill and expertise with reputable brands. Products and Corresponding Target Markets Market demographics can be classified to 3 factors which is geografic factor, demografic factor and seasonal factor.For geografic factor, not all the country in the world would accept and like food product like biscuit and wafer because their staple…

    • 1693 Words
    • 7 Pages
    Good Essays
  • Best Essays

    Analysis of Potential Markets for Company A Abstract This research article will try to make a detailed analysis of the business culture of China, India, Brazil and Nigeria, in order to provide more information for the decision-making of the company A, which is famous shoe maker, located in Northampton, the United Kingdom, as an essential part of its international expansion. Literature review will be adopted as the research method, to gather the secondary data, for the analysis and discussion…

    • 3641 Words
    • 15 Pages
    Best Essays
  • Powerful Essays

    Market Attractiveness and Market Potential I. Outline A. What makes markets attractive to enter? B. How can we forecast before entering or in early stages of the evolution of the market, the level of market potential and industry sales? C. Are there entry advantages? What are the sources of such advantages? Are these durable? D. If there are entry advantages, should you always enter first? II. Market attractiveness A. Market size B. Growth rate…

    • 1831 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Market Potential Indicator Several indicators are used in developing this Market Potential index. According to Global Edge, these indicators are market size, market intensity, growth rate, consumption capacity, commercial infrastructure, receptivity, economic freedom and country risk (Market Potential Index, 2014). Measures used to calculate market size is urban population and electricity consumption. GNI per capita and private consumption as a percentage of GDP were the measures used to calculate…

    • 398 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Market Potential Indicator Purpose of Indicator As the name states, it is a measure of the market potential of a country using several dimensions, ratings, indexes and percentages. Currently, emerging economies comprise more than half of the world's population, account for a large share of world output and have very high growth rates, which mean an enormous market potential. With global marketing becoming more important, companies and marketers are attempting to determine which international…

    • 951 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    ........................................ v Executive Summary........................................................................................ vi Potential Market Segmentation of a Brand New Product Product Potrayal................................................................................. vii Potential Market Segmentation..................................................................... viii Segmentation Profile..............................................…

    • 1178 Words
    • 5 Pages
    Satisfactory Essays
  • Better Essays

    Market Demand Potential

    • 1309 Words
    • 6 Pages

    answering question, "What is my market share?" Fixed in the question is a series of related business issues. The underlying themes typically include the following: Market demand - "How many dollars are there in this market for our product?" Market potential - "How much of the potential in the market can we capture?" (Tipp 2001). This paper attempts to estimate the market demand and potential of Personal Digitial Assistant (PDAs) in a defined geographic market of the State of Maryland. The study…

    • 1309 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Cochlear Market Potential

    • 1277 Words
    • 6 Pages

    suffer from severe hearing impairments and deafness. In Australia, nine out of ten people choose Cochlear, this shows that they are truly the industry leader. However, in today’s mist of globalisation, what factors affect their reach in the global markets? One main factor is cost. The cost varies widely depend on a number of factors, including the duration and extent of a patient's hearing loss prior to surgery. The cost of the surgical procedure and the post-operative aural rehabilitation program…

    • 1277 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    I. Introduction 1. MARKET POTENTIAL ANALYSIS The Concept of market Potential It is defined as the maximum demand response possible for a given group of customers within a well-defined geographic area for a given product or service over a specified period of time under well-defined competitive environmental conditions. We will further split up this definition: 1. Market potential is the maximum demand response under certain assumptions (ultimate demand). 2. Relevant customer…

    • 10955 Words
    • 44 Pages
    Good Essays