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Analysis of Kingfisher.

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Analysis of Kingfisher.
CERTIFICATE

This is to certify that the project work “ANALYSIS OF KINGFISHER AIRLINES” is a bonafide record of work done by Mr. Debasis Patra under my guidance in partial fulfillment of the requirements for the programme in PGDM in Aviation.

Prof. S. N. Mishra
Head
PGDM- Aviation Management

ACKNOWLEDGEMENT

I take immense pleasure in thanking Prof. S. N. Mishra, Head (Aviation Management) for having permitted me to carry out this project work.
Finally, yet importantly, I would like to express my heartfelt thanks to my beloved MOTHER for her blessings, my friends, my seniors for their help and wishes for the successful completion of this project.

DEBASIS PATRA

INDEX

INTRODUCTION
HISTORY
VISION, VALUES, MISSION
SERVICES
AWARDS AND ACHIEVEMENTS
PESTEL ANALYSIS
SWOT ANALYSIS
STP ANALYSIS
7 P’s
COMPETITORS
MARKET SHARE
PROFIT & LOSS STATEMENT
CASHFLOW STATEMENT
BALANCE SHEET
FUTURE STRATEGIES
PROBLEM IDENTIFICATION
RECOMMENDATIONS
SUGGESTION
CONCLUSION

INTRODUCTION: Kingfisher Airline is a private airline based in Bangalore, India. The airlines owned by Vijay Mallya of United Beverages Group. Kingfisher Airlines started its operations on May 9, 2005 with a fleet of 4 Airbus A320 aircrafts. The airline currently operates on domestic routes. The destinations covered by Kingfisher Airlines are Bangalore, Mumbai, Delhi, Goa, Chennai, Hyderabad, Ahmedabad, Cochin, Guwahati, Kolkata, Pune, Agartala, Dibrugarh, Mangalore and Jaipur. In a short span of time Kingfisher Airline has carved a niche for itself. The airline offers several unique services to its customers. These include: personal valet at the airport to assist in baggage handling and boarding, accompanied with refreshments and music at the airport, audio and video on-demand, with extra-wide personalized screens in the aircraft and three-course gourmet cuisine. Kingfisher is one of only 6 airlines in the world to have a 5 star
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