Analysis of Kingfisher.

Topics: Airline, Kingfisher Airlines, US Airways Pages: 27 (3550 words) Published: September 20, 2013


CERTIFICATE

This is to certify that the project work “ANALYSIS OF KINGFISHER AIRLINES” is a bonafide record of work done by Mr. Debasis Patra under my guidance in partial fulfillment of the requirements for the programme in PGDM in Aviation.

Prof. S. N. Mishra
Head
PGDM- Aviation Management

ACKNOWLEDGEMENT

I take immense pleasure in thanking Prof. S. N. Mishra, Head (Aviation Management) for having permitted me to carry out this project work. Finally, yet importantly, I would like to express my heartfelt thanks to my beloved MOTHER for her blessings, my friends, my seniors for their help and wishes for the successful completion of this project.

DEBASIS PATRA

INDEX

INTRODUCTION
HISTORY
VISION, VALUES, MISSION
SERVICES
AWARDS AND ACHIEVEMENTS
PESTEL ANALYSIS
SWOT ANALYSIS
STP ANALYSIS
7 P’s
COMPETITORS
MARKET SHARE
PROFIT & LOSS STATEMENT
CASHFLOW STATEMENT
BALANCE SHEET
FUTURE STRATEGIES
PROBLEM IDENTIFICATION
RECOMMENDATIONS
SUGGESTION
CONCLUSION

INTRODUCTION:
Kingfisher Airline is a private airline based in Bangalore, India. The airlines owned by Vijay Mallya of United Beverages Group. Kingfisher Airlines started its operations on May 9, 2005 with a fleet of 4 Airbus A320 aircrafts. The airline currently operates on domestic routes. The destinations covered by Kingfisher Airlines are Bangalore, Mumbai, Delhi, Goa, Chennai, Hyderabad, Ahmedabad, Cochin, Guwahati, Kolkata, Pune, Agartala, Dibrugarh, Mangalore and Jaipur.

In a short span of time Kingfisher Airline has carved a niche for itself. The airline offers several unique services to its customers. These include: personal valet at the airport to assist in baggage handling and boarding, accompanied with refreshments and music at the airport, audio and video on-demand, with extra-wide personalized screens in the aircraft and three-course gourmet cuisine.

Kingfisher is one of only 6 airlines in the world to have a 5 star rating from Sky tax, along with Asian Airlines, Malaysia Airlines, Qatar Airways, Singapore Airlines and Cathay Pacific Airways. In a short span of time Kingfisher Airline has carved a niche for itself. The airline offers several unique services to its customers. These include personal valet at the airport to assist in baggage handling and boarding, exclusive lounges with private space, accompanied with refreshments and music at the airport, audio and video on-demand, with extra-wide personalized screens in the aircraft, sleeper seats with extendable footrests, and three-course gourmet cuisine.

HISTORY
Kingfisher Airlines is a subsidiary of the UB Group, one of the largest beverage companies in the world. The branding of the airline is linked to that of Kingfisher Beer, India’s largest brewery. The airline, which is headed by the charismatic Dr Vijay Mallya, took to the skies in May 2005, and attracted attention for its high quality product with personal in flight entertainment in every seat; custom interior designs for each aircraft; valet assistance at airports and complimentary hot food and beverages. The airline initially operated a single class service but subsequently introduced a highly acclaimed First Class, allowing it to compete with Jet Airways for the high yield corporate market. In addition to its A320 family aircraft used on domestic routes, Kingfisher Airlines also operates ATR-72 turboprops on regional sectors. Under current Indian regulations, which require airlines to operate 5 years domestic service before being granted international rights, Kingfisher will not be permitted to operate overseas until 2010. However, the airline has very clear international ambitions, with an order book for 45 wide body aircraft, including A330s, A340s, A350s and A380s. In just over two years, Kingfisher Airlines has achieved a market share of 10% and has one of the most aggressive expansion plans of all Indian carriers during 2007. In Jun-07, it dramatically...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Kingfisher Crisis Essay
  • Kingfisher Airlines Essay
  • Essay on Kingfisher
  • Kingfisher Analysis Essay
  • Essay on Pestel Analysis of Kingfisher Beer
  • Kingfisher Declination Essay
  • Kingfisher Airlines Essay
  • Kingfisher Airlines

Become a StudyMode Member

Sign Up - It's Free