Analysis Of John F. Kennedy's Inaugural Address

For the duration of the presidential inauguration, President John F. Kennedy employed the Leader Card to address the nation and its citizens. Because of this the president does not rely on any other talk card during the address. The Leader Card allows the speaker to present his motivations and intentions to facilitate change in society. During the inaugural address the Leader Card allowed the president to be perceived as a charismatic and charming commander in chief. Thus, President John F. Kennedy could maintain a strict but friendly manner. However, if the president had chosen to use a friendlier card, then his style would have come across powerless and less credible. The style of the address allows Kennedy to balance the liking, formality, and power.
Kennedy’s inaugural address was to inspire a nation to seek peace during a time of conflict. The audience was likely looking to observe the elected President of the United States and to conclude the character of the speaker. Thus, I don’t believe the audience and John F. Kennedy had the same goals for the address but rather they had complementary intentions. In other words, Kennedy was there to address his views and the audience was there to perceive those ideas. The use of the Leader Card gave him an overall credibility which supported his points and intentions. The success of the speech has been determined by its ability to be quoted and well-known in the history of the United