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Analysis of Jean Kilbourne's Speech on Alcohol and Tobacco Advertising and the Image of Women in Advertising

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Analysis of Jean Kilbourne's Speech on Alcohol and Tobacco Advertising and the Image of Women in Advertising
Content: Jean Kilbourne’s content use was very imagery based which is a very effective technique in persuasive speech. It is very apparent in her video that she does an extensive amount of research, and that she is extremely passionate about the content that goes into her videos. Kilbourne is a master when it comes to displaying images and information in a certain light to support her theories. Her entire thesis is based on a very feministic stand point and whether or not you necessarily agree with what she is saying it is hard to argue her point because she presents her points and ideas so well. The speech and direction used in her video is easy for all types of people to understand. Whether female or male she gets her point across and explains her ideas with solid proof. Kilbourne’s information and ideas are not the most original that I have ever seen but they are very unique in the sense that she appeals to every sex, race, and religion. Kilbourne is very well spoken and articulate and this helps her case as it only shows women in a very professional and educated light. She overwhelms her audience with an abundance of evidence and examples that are shown in the exact light that she needs for them for completely back her opinions and points of interest. Kilbourne’s supporting materials are in all of the content that she presents. She gives specific examples of every point that she makes with imagery, statistic and quotes from legitimate sources. Thoroughness is one of her strong points as well. Her examples are not only supportive or her ideas but, they directly relate to how she almost manipulates the viewer by showing us why she is right and how this is affecting women on a regular basis.

Organization: Killing Us Softly was one of the most organized persuasive videos that I have ever seen. Although I did not fully agree with a lot of what her video was about I had to respect it because of just how well it was presented. During the introduction she gave
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