1. How would you describe HPL and its position within the private label personal care industry?…
HPL is a major player in private label personal care industry. Private labels hold around 19% (around $4 billion) of personal care industry (around $21.6 billion). HPL holds approximately 28% share of this private label personal care market. Even though HPL is a small player in overall private label market with the revenues of approximately $700 million compared to overall private label market of $70 billion HPL is a major player in private label personal care industry.…
This company strives to be the best at what they do focusing on business, product, customers, suppliers, profit for shareholders, and a assurance of a better future for their employees. Their mission is to provide a healthier living for people around the world through their product.…
WE ALSO CARE THE HEALTH OF OUR CONSUMERS WITH SOME OF OUR PRODUCTS THAT ARE ESPECIALLY DESIGNED FOR HEALTH CONCERNS.…
Today with sales of over Rs. 2,000 crore Wheel is ‘Brand No 1’ in the HUL portfolio not to mention the world’s largest selling detergent in volume terms. If Wheel were to be a standalone company it would rank 228 on the ET 500. Nitin Paranjpe, CEO, HUL, puts it rather succinctly when he says that every second Indian is a Wheel consumer.…
It is being positioned in the market as brand adding “Vitality to Life”. It sought for market leadership in a wide range of product categories and also across a broad spectrum of price points in each category. In 2004, HLL responded to high competition by further lowering the price across categories. It started the concept of “power brands”, initiated a channel-based system, supply chain efficiencies were captured and innovations were launched. It was the company with the a better rural penetration than any other company Its schemes like providing low-unit-packs tells us the how the company wants to penetrate deeper into the market.…
1. Based on the case study above, critically examine HUL’s Marketing strategy (STP) for Wheel since its inception and the reasons for the success of the brand.…
Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai, Maharashtra. It is owned by Anglo-Dutch company Unilever which owns a 67% controlling share in HUL. HUL's products include foods, beverages, cleaning agents and personal care products.…
* The UniPak brand is renowned as the functional and active operating company in Hazara region.…
Ans:- The competitors of HUL are Procter and Gamble(P&G),Reckitt Benckiser, Dabur, Colgate Palmolive, Marico, Godrej Consumer Products, CavinKare ,Anchor ,Nestle, Nirma and RSPL(Ghari) and some other regional players.…
HLL is today a multi-product, multi-unit organization addressing various public health challenges facing humanity. On the path of rapid growth, HLL has set its sights to be a Rs 1000 crore company by the year 2010. HLL has been declared a Mini Ratna Company by the Government of India and upgraded as a Schedule B PSU.…
t has a strong marketing network in India comprising over 1800 wholesalers and direct coverage of over 4,00,000 retail outlets. Horlicks sales have been strong in the south and eastern markets which contributes about 46 per cent and 47 per cent of the total sales. Milk-deficient South and East preferred white liquid powders (Horlicks, Viva, and Complan) as the drink could be prepared with hot water.…
Furthering this rich tradition of contributing to the community, HUL is focusing on health & hygiene education, women empowerment, and water management. In addition to these important platforms, HUL is also involved in a number of community support activities, like providing audio-visual packages for basic education in primary schools, education and rehabilitation of special or underprivileged children, care for the destitute and HIV-positive, and rural development.…
Today with sales of over Rs 2,000 crore Wheel is 'Brand No 1' in the HUL portfolio not to mention the world's largest selling detergent in volume terms. If Wheel were to be a standalone company it would rank 228 on the ET 500. Nitin Paranjpe , CEO, HUL, puts it rather succinctly when he says that every second Indian is a Wheel consumer.…
The crazy thing is that Nestle and Dabur fell into the trap of Horlicks. It is GSK who dictates terms, all these new categories always existed in the market and GSK identified the market gap and filled it with its new product line. GSK is fully utilizing the strong brand equity of Horlicks to promote its new products and now Horlicks is India’s 6th trusted brand.…