Analysis Of Hotel Mono

Hotel Mono is a 46 rooms boutique hotel with 5 room categories (single room, twin room, double room, studio room and family room). It opened in November 2016 and occupies six traditional heritage shophouses at Mosque Street – Chinatown. It is strategically located within close proximity to Singapore iconic landmarks such as the Sri Mariamman Temple, Buddha Tooth Relic Temple and Gardens by the Bay.
Hotel Mono is designed by William Chan from Spacedge Designs (Peh, 2017). It is inspired by modern living using a monochromatic palette with a touch of neutral shades (pink, brown, etc.). The hotel retains its original charm with characteristic airwells and Rococo-era windows. Each of the rooms features a different layout with similar fixtures of
However, the price does not include breakfast since this will result in a markup. Hotel Mono wants to offer guests a reasonable price and yet high-quality rooms and service standards.
The hotel does not have your top-notch facilities like spas, restaurants and bars that one would expect in a chain hotel. This is because the area has excellent culinary options from local hawker food to hipster café.
Hotel Mono maintain its BAR (best available rate), discounts are given instead (Appendix A). Since consumers usually perceive price as an indication of quality. This will also maintain the monetary value of the brand. Revenue per available room (RevPar) is a more important indicator than occupancy to the business. 2.6 Competitor Analysis
Porcelain Hotel, a boutique hotel located on the same street directly opposite Hotel Mono is one direct competitor. However, they differ greatly in style and target market. As the name suggests, Porcelain Hotel is inspired by rich traditional patterns of Chinese porcelains dating back to the Ming and Qing Dynasties. It’s main target market are the Chinese travellers. The General Manager of Hotel Mono, Glenn Quah, strongly believe that areas get populated for a reason and the importance of a healthy relationship among hotels. So when Porcelain Hotel is overbooked, guests will be “walked” over to Hotel
This will provide guests with a unique experience, ensuring seamless connectivity and convenience at their fingertips. The handy phones can be used to explore Singapore; capturing and sharing memorable moments with family and friends instantly. This shows that Hotel Mono constantly try to enhance the guest experience in a more innovative way, by providing guest with the connectivity in or outside the hotel. This will not only benefit the guests; it will also allow Hotel Mono to review statistical data on usage pattern. Information can hence be used to open up new opportunities. To remain competitive, a business needs to stay ahead and understand guests’