Analysis Of Good Night Lamps
INTRODUCTION
Good Night Lamps
The goodnight lamp is a unique concept which is built on internet of things. This product was created to bridge the distance gap among loved ones. It uses the internet technology to stay in touch with family and friends in a very convenient manner. This concept was first introduced in the year 2006.
Goodnight lamp is the family of internet connected lamps. The working of goodnight lamps is that it has small and big lamps. The big lamps is the master. If the big lamp is switched ON, all the little lamps will turn ON too. If we switch ON the big lamp, the small lamp will automatically turn ON anywhere around the world. It majorly consists of sensors and Wi-Fi. The purpose of such lamps is to keep loved ones connected. …show more content…
Due to latest technology and high price, U.K. customers are gradually adapting to the product. There would be better demand in U.K. as compared to Indian retailers since people in U.K. have culture of staying away from their family. Thus, the need for the product. Also, the product is manufactured in U.K. itself, so inventory management would be better as compared to India.
Indian Online Retailer
The product is a fashion merchandise since it caters to the need of premium segment. The core concept of “Internet of things” is at nascent stage in India. Thus, it would have unpredictable demand and limited sales history. It would be an extended problem solving purchase decision.
Indian Offline Retailer
Since it is a high involvement product, customers will visit various retailers before making a purchase decision. The product would have an unpredictable demand and limited sales volume. Also, since there is no past data of such product in India, it would be highly difficult for offline retailer to identify SKUs. Retailer can use digital signage to inform customers about the product benefits. In this case, there could be different assortment based on size and display of
Good Night Lamps
The goodnight lamp is a unique concept which is built on internet of things. This product was created to bridge the distance gap among loved ones. It uses the internet technology to stay in touch with family and friends in a very convenient manner. This concept was first introduced in the year 2006.
Goodnight lamp is the family of internet connected lamps. The working of goodnight lamps is that it has small and big lamps. The big lamps is the master. If the big lamp is switched ON, all the little lamps will turn ON too. If we switch ON the big lamp, the small lamp will automatically turn ON anywhere around the world. It majorly consists of sensors and Wi-Fi. The purpose of such lamps is to keep loved ones connected. …show more content…
Due to latest technology and high price, U.K. customers are gradually adapting to the product. There would be better demand in U.K. as compared to Indian retailers since people in U.K. have culture of staying away from their family. Thus, the need for the product. Also, the product is manufactured in U.K. itself, so inventory management would be better as compared to India.
Indian Online Retailer
The product is a fashion merchandise since it caters to the need of premium segment. The core concept of “Internet of things” is at nascent stage in India. Thus, it would have unpredictable demand and limited sales history. It would be an extended problem solving purchase decision.
Indian Offline Retailer
Since it is a high involvement product, customers will visit various retailers before making a purchase decision. The product would have an unpredictable demand and limited sales volume. Also, since there is no past data of such product in India, it would be highly difficult for offline retailer to identify SKUs. Retailer can use digital signage to inform customers about the product benefits. In this case, there could be different assortment based on size and display of