Analysis of Ford Motors

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1. Introduction
1.1 Summary
This purpose of this report is to analyze and evaluate the factors that impact the performance of Ford Motor Company as an organization by examining the relationship between the nature of the organization and its external environment using SWOT, PESTLE and PORTERS FIVE FORCES.
1.2 Context
Ford Motor Company is one of the largest automotive manufacturers in the world. The company manufactures and distributes automobiles across six continents. With 80 manufacturing facilities worldwide, the company's core and affiliated automotive brands include Ford, Lincoln, Mercury and Volvo. The company conducts its business through two divisions: automotive and financial services. Within these divisions, Ford's automotive business is further classified into reportable segments based upon its geographical and organizational structure. The automotive business division consists of the design, development, manufacture, sale and service of cars, trucks and service parts. Through this division, Ford produces a wide range of vehicles including cars for the small, medium, large and premium segments; trucks; buses/vans full-size pickups; sport utility vehicles (SUV) and vehicles for the medium/heavy segments. In Financial Year FY2009, the company sold approximately 4,817,000 vehicles at wholesale throughout the world. The company's automotive business is organized into the following segments: Ford North America, Ford South America, Ford Europe, Ford Asia Pacific and Africa, and Volvo. Ford UK (2011)
1.3 Structure
The main issues addressed in this report are to critical evaluate the key factors that impact Ford Motor Company performance using SWOT, PESTLE and PORTERS FIVE FORCES and also to provide strategic recommendations for the senior manager of the Ford Motor Company.

2. Swot Analysis (I don’t have any books with me, can u do a one paragraph on what a swot analysis is and its advantage or use to an organisations strategy.)
Strength:

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