Analysis of Flexituff International Ltd.

Better Essays
3/20/2012 |

| Strategic Management Project Report |

Table of Contents Executive Summary 4 Introduction 5 The Company 6 Corporate Social Responsibility 7 Adoption of a Primary School 7 Health Check-Up Camp 7 Product Portfolio 8 FIBC Jumbo Bags 8 Geo Textile Fabrics and Ground Covers 8 Reverse Printed BOPP Bags 8 Special PP bags and Leno bags 8 Proposed Projects 9 Polymer Compounding 9 Injection Moulded Articles 9 The Present Strategy 9 Business Model 9 Strengths 9 Weaknesses 10 Value Chain – Operations 10 Distribution 10 Sales and Marketing 11 FIBC (Export) 11 FIBC (Domestic) 11 Geo Textile Fabric and Ground Cover 11 Reverse-Printed BOPP Bags 11 Research and Development 12 Business Strategy 12 Core Competence 12 New Products 12 Diversified Applications 12 In House Research and Development 12 Connecting with End Customer 12 Corporate Strategy 13 Corporate Structure 13 References 14

Executive Summary

Introduction
In this report we present an analysis of Flexituff International Ltd from a strategic management standpoint. Starting from the company vision, mission and values statements, we have perform an analysis of their internal and external environments. We have studied their value chain and identified their key success factors.
The industry analysis also reveals the key strengths and weaknesses of Flexituff International Ltd. We have also studied their organizational structure and its effect on the company’s strategic operations. Furthermore, value drivers for Flexituff International have been identified that leads us to their business level strategy, their international market footprint and expansion plans leads us to their corporate level strategy. Supplementary independent strategies of growth via alliances and partnerships, and mergers and acquisitions have also been analyzed.
The purpose of this project has been to implement the concepts of strategic management studied in



References: 1. http://www.flexituff.com/ 2. Flexituff International Red Herring Prospectus 3. Flexituff International Annual Reports 4. Interviews with Mr. Atul Asawa, Vice President, Flexituff International, Kashipur Plant

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