Analysis of Consumers' Perceptions About Engro's Omung Lassi
| Consumer perceptions about Engro’s “Omung Lassi” | A RESEARCH REPORT |
CONDUCTED FOR COURSE: Methods in Business Research
SECTION: C
FACULTY: Ms. Saadiyeh Said
RESEARCH CONDUCTED BY:
Muhammad Taha Kalam 11388
Shahroz Ali 13112
Qazi Muhammad Zulqarnain-ul-Haq 12115
Syed Aabir Haider 10572
Muhammad Haris Ali 11241
|
Letter of Transmittal
To ;Ms. Saadiyeh Said
Course Instructor ; Methods in Business Research
Section C
Institute of Business Management (IoBM)
This document is a report that contains a research about Engro Foods’ venture Omung Lassi about which perceptions of consumers were found out in order to ascertain that what Engro Foods can do in order to make this product Omung Lassi a success after its initial launch did not fare as well as expected.
Following are the names of the team members who have put their efforts in conducting this research and making this report
Muhammad Taha Kalam
Shahroz Ali
Qazi Muhammad Zulqarnain-ul-Haq
Syed Aabir Haider and
Muhammad Haris Ali
This research has been conducted and this report has been made in compliance with the instructions of the teacher and the parameters set by her. All team members would like to thank the teacher Ms Saadiyeh Said for her utmost guidance, motivation, teaching and help without which this project would not have been possible. The team therefore hands over the findings of the research in this report to Ms Saadiyeh and we hope that this will be useful to her and for anyone else who uses this or wishes to make use of it.
Executive Summary
This document is a report of the research made on Engro Foods’ Omung Lassi for which research has been done regarding the perceptions of consumers about the product. The report makes an inquiry into what led to the failure of the product and what was the reason behind it. The report begins with an introduction about the project that tells that lassi is a well known and consumed drink n Pakistan for the people of which Engro made this market
CONDUCTED FOR COURSE: Methods in Business Research
SECTION: C
FACULTY: Ms. Saadiyeh Said
RESEARCH CONDUCTED BY:
Muhammad Taha Kalam 11388
Shahroz Ali 13112
Qazi Muhammad Zulqarnain-ul-Haq 12115
Syed Aabir Haider 10572
Muhammad Haris Ali 11241
|
Letter of Transmittal
To ;Ms. Saadiyeh Said
Course Instructor ; Methods in Business Research
Section C
Institute of Business Management (IoBM)
This document is a report that contains a research about Engro Foods’ venture Omung Lassi about which perceptions of consumers were found out in order to ascertain that what Engro Foods can do in order to make this product Omung Lassi a success after its initial launch did not fare as well as expected.
Following are the names of the team members who have put their efforts in conducting this research and making this report
Muhammad Taha Kalam
Shahroz Ali
Qazi Muhammad Zulqarnain-ul-Haq
Syed Aabir Haider and
Muhammad Haris Ali
This research has been conducted and this report has been made in compliance with the instructions of the teacher and the parameters set by her. All team members would like to thank the teacher Ms Saadiyeh Said for her utmost guidance, motivation, teaching and help without which this project would not have been possible. The team therefore hands over the findings of the research in this report to Ms Saadiyeh and we hope that this will be useful to her and for anyone else who uses this or wishes to make use of it.
Executive Summary
This document is a report of the research made on Engro Foods’ Omung Lassi for which research has been done regarding the perceptions of consumers about the product. The report makes an inquiry into what led to the failure of the product and what was the reason behind it. The report begins with an introduction about the project that tells that lassi is a well known and consumed drink n Pakistan for the people of which Engro made this market