Analysis of Coke Burn
CASE STUDY-COKE BURN
IBS MUMBAI
Group Members-
1) Prateek Dassani
2) Priyanka Sharma
3) Rikin Dharani
OBJECTIVE-
The objective of the task is to increase the market share to 10% in a span of one year. This can be done by various methods; hence we have put forward all the available option thorough which this can be achieved. With all the available options presented we would suggest a final communication strategy based on our understanding and knowledge. The main aim of the brand should be to increase visibility currently and grabbing customer attention. This will help in capturing the market share, though the marketing strategy is expensive, a detailed analysis of it will give you an insight regarding the positive outcome of the plan. Presently the objective is to gain consumer attention and improve market standing.
CHALLENGES FOR ENERGY DRINKS-
• The caffeine content in energy drinks is perceived as an addiction causing things by many consumers and it may bring the companies under the scanner of the regulatory authorities
• There is no higher limit set on the maximum quantity of the caffeine that can be used in these drinks and hence the limits vary and so consumer awareness is necessary before consuming them
• Private labels may deter their position as they gain premier shelf space and hence may move fast thereby eating into their profits
• People are suspicious of consuming these drinks as they are generally sold at pubs and discos and hence there is a misconception that they too are alcoholic beverages.
• These products can’t be mass marketed because they may have detrimental effects on the health of children and people who have certain diseased condition or some physiological disorders.
•
IBS MUMBAI
Group Members-
1) Prateek Dassani
2) Priyanka Sharma
3) Rikin Dharani
OBJECTIVE-
The objective of the task is to increase the market share to 10% in a span of one year. This can be done by various methods; hence we have put forward all the available option thorough which this can be achieved. With all the available options presented we would suggest a final communication strategy based on our understanding and knowledge. The main aim of the brand should be to increase visibility currently and grabbing customer attention. This will help in capturing the market share, though the marketing strategy is expensive, a detailed analysis of it will give you an insight regarding the positive outcome of the plan. Presently the objective is to gain consumer attention and improve market standing.
CHALLENGES FOR ENERGY DRINKS-
• The caffeine content in energy drinks is perceived as an addiction causing things by many consumers and it may bring the companies under the scanner of the regulatory authorities
• There is no higher limit set on the maximum quantity of the caffeine that can be used in these drinks and hence the limits vary and so consumer awareness is necessary before consuming them
• Private labels may deter their position as they gain premier shelf space and hence may move fast thereby eating into their profits
• People are suspicious of consuming these drinks as they are generally sold at pubs and discos and hence there is a misconception that they too are alcoholic beverages.
• These products can’t be mass marketed because they may have detrimental effects on the health of children and people who have certain diseased condition or some physiological disorders.
•