Analysis of Bluewater Shopping Centre
1, Bluewater Shopping Centre, based in Greenhithe, Kent, is used by many people on a daily basis to get their everyday needs and presents for their loved ones. It is 150,000m2 containing 330 UK and international brands and 50 restaurants and bars. It also has 13,000 parking spaces surrounding it with 20 hectares of parkland and 7 lakes, so is not like any other shopping centre in England. (Bluewater, 2008) Below; (BBC/Lion TV, Telegraph, 2012)
2, The idea of Bluewater was developed in 1994 when quarry operator Blue Circle approached Lend Lease to form a partnership. Construction then started on May 1st 1996 and when it opened on March 16th 1999 its total cost was approximately £400 million. Bluewater was designed to be different with its triangular design it is like no other shopping centre in the UK. Another way the designers have made Bluewater unique is by making each side of the triangular design a different shopping experience for their customers. The first side is The Guildhall which contains premium shops and gourmet cafes and restaurants; it also contains the village which gives access to the onsite nursery kids Inc. The next is the Rose Gallery which is family focused and contains high street stores; this also gives access to the wintergarden food court which now contains many different restaurants and fast food stores such as McDonalds, Pizza Hut and Wasabi. The final side is called the Thames Walk which is also based on high street stores and contains the Showcase Cinema. In 2006 developers proposed for the new events arena to be build joined to the cinema. The plans where approved and construction began in 2010, it contains several posh restaurants and has already hosted programmes that are featured on BBC. (Bluewater, 2008)
3, Bluewater is visited by many different age groups, religions and nationalities. It has approximately 28 million visitors a year which is the equivalent on half a million a week, and on average visitors spend £150 per visit. The
2, The idea of Bluewater was developed in 1994 when quarry operator Blue Circle approached Lend Lease to form a partnership. Construction then started on May 1st 1996 and when it opened on March 16th 1999 its total cost was approximately £400 million. Bluewater was designed to be different with its triangular design it is like no other shopping centre in the UK. Another way the designers have made Bluewater unique is by making each side of the triangular design a different shopping experience for their customers. The first side is The Guildhall which contains premium shops and gourmet cafes and restaurants; it also contains the village which gives access to the onsite nursery kids Inc. The next is the Rose Gallery which is family focused and contains high street stores; this also gives access to the wintergarden food court which now contains many different restaurants and fast food stores such as McDonalds, Pizza Hut and Wasabi. The final side is called the Thames Walk which is also based on high street stores and contains the Showcase Cinema. In 2006 developers proposed for the new events arena to be build joined to the cinema. The plans where approved and construction began in 2010, it contains several posh restaurants and has already hosted programmes that are featured on BBC. (Bluewater, 2008)
3, Bluewater is visited by many different age groups, religions and nationalities. It has approximately 28 million visitors a year which is the equivalent on half a million a week, and on average visitors spend £150 per visit. The