Analysis of American Multi-Cinema Entertainment Inc.

Pest Analysis On AMC Theatres (American Multi-Cinema) - December 3rd, 2010 AMC Theatres (American Multi-Cinema), officially known as AMC Entertainment, Inc., is the second largest movie theater chain in North America with 5,325 screens[1] and one of the United States's four national cinema chains (Regal Entertainment Group, National Amusements, Inc. and Cinemark Theaters being the others) of the 12 largest on the continent that did not go bankrupt during the 2001-2002 recession,[2] due in part to the fact that its theatres often dominate lists of the top 50 most profitable theatres in North America.[3] Its mascot is the animated filmstrip Clip who has starred in the pre-show policy trailers from 1991 until a brief hiatus for most of 2009 until the autumn of 2009. While it also has locations in Canada, within the United Kingdom, France, and Hong Kong the chain is known as AMC Cinemas.[4][5][6] Within Spain the chain is known as AMC Cines.

AMC Theatres’stargeting is quite limited. Unlike B2C, in B2B there is very rarely a mass market and Boeing is no exception to the rule. The companies targeting is aimed mainly at its existing clients and its profit margins are squeezed by these well knowledgeable clients mainly because they themselves are professionals and know the cost of production for airplanes. Boeing has therefore been forced to offer certain trade discounts and other measurable benefits to its clients with whom it has a strong relationship albeit their clients only have two main suppliers. 

AMC Theatres’sexisting targeting strategy as aforementioned is aimed at its existing clients. These clients have been discussed in the segmentation section of this report. They are AMC Theatres’scorporate clients and they include commercial airline companies, governments and governmental agencies and other non governmental organisations (N.G.O’s) such as private companies. AMC Theatres’smost valuable target is the commercial airline companies it serves. ...