Consider the following brainstorming questions in order to start thinking about your advertisement: * What is the product? – Clear – Ox acne treatment * Who is the target audience? – Teenagers and adults, both female and male * What are the positive features of the product? What is good about it? – Clears acne breakouts fast and prevents new ones from happening. Leads to a happier lifestyle * What are the negative features of the product? – Somewhat expensive product that will stop working once the consumer stops using it …show more content…
Will it make the consumer happier, Healthier? More attractive? – Clear – Ox will clear your acne fast and will be proven to make you happier, and feel more attractive. With clear skin comes confidence and control, it’ll help you lead a positive life. * Will your ad assume that the consumer has a certain fear? If so, what fear? Does it try to create a certain fear that the consumer mat not already have had? If so, what fear? – The Clear – Ox ad will make you feel like you need to use the product in order to feel prettier and healthier.
b) Plan your advertisement (10 marks) * Describe how you will try to visually entice or attract the consumer.
It’s very important that I came up with a unique product name that can be easily remembered. I feel like Clear – Ox is a great name for a product that consumers will enjoy. It’s new, fun, and potentially life changing. The ad will communicate the benefits, and the effectiveness of the product that will entice the