Analysis Of 84 Lumber: Let's Build A Wall

84 Lumber ‘Let’s Build a Wall’ Immigration especially illegal immigration has been a very touchy subject in the United States for a while now, but within the last few years it has been brought into light for review. This includes a suggestion by our current president, Donald Trump, who has said many times “I will build a great, great wall on our Southern border and I’ll have Mexico pay for that wall" (Donald J. Trump). Deportation has been on the rise, and so has separation of families. In this commercial by 84 lumber we get to walk in the footsteps of a mother and daughter who are attempting to cross Americas southern boarder. After arriving, they are greeted by a newly constructed “great wall” (Trump).
84 Lumber hit the nail on the head with their commercial, which shows the venture of a mother and her daughter to America from Mexico. It starts off showing the conditions of the majority of Mexico’s living area. My attention was peaked by the cloths hanging from the walls to keep them warm at night. In order to provide a better view of how hard families fight to find better,
The ad attempts to bring awareness to how dangerous this situation really is/could be, and the horrible conditions involved in crossing said border. This can be seen through the tear-jerking moments mostly at the end and very beginning. While watching the ad you see two main emotional connections. One of which is the mother and daughter sharing a deep connection and making the most out of such a difficult trip through hundreds of miles. The second would be the use of fear and complete defeat within the mother and daughter’s eyes when they see the blocked border. While expecting an opening they were greeted by a huge impassible barricade keeping them from safely