Analysis of Three Advertisements by a large Financial Products/ Services Marketer Date: 28 February, 2014
Assistant Professor, IBA-JU
Golam Tarek Hasan
Jahangir Nagar University
Institute of Business Administration
WMBA Programme, Spring 2014
FIN 513/MKT 512: Financial Products Marketing
Analysis of the Advertisement of Eastern Bank Ltd NRB TVC 2009
At first a past television advertisement of Eastern Bank Ltd NRB TVC 2009 is considered to be analyzed. Video lnk: https://www.youtube.com/watch?v=oHYPERLINK "https://www.youtube.com/watch?v=o1s7lcFO_XA"1HYPERLINK "https://www.youtube.com/watch?v=o1s7lcFO_XA"sHYPERLINK "https://www.youtube.com/watch?v=o1s7lcFO_XA"7HYPERLINK "https://www.youtube.com/watch?v=o1s7lcFO_XA"lcFO_XA
Uploaded by Advertising Archive Bangladesh on Jun 9, 2013
Client: Eastern Bank Ltd.
Campaign: Matri Bhumi
Agency: Unitrend Ltd.
Category: Finance, Bank
Concept of the advertisement: In this TVC is analyzed from the perspective of different marketing concepts. The approach of the whole advertisement clearly indicates that here their target market is Bangladeshi people especially the family persons who are depended in foreign remittance. In Bangladesh, remittance is one of the most important economic variables in recent times as it helps in balancing balance of payments, increasing foreign exchange reserves, enhancing national savings and increasing velocity of money. The advertising has made between the man who works in abroad and his family who lives in Bangladesh. Here the video potrait the scene where that man capture photo of his family memebers to carry the memory of them with him, and diffrent family member express their emotion about him while the photo shoot. Finally video shows that...
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