Analysis - Mylibros.Com
“Analysis - MyLibros.com”
1. Executive Summary
Firstly, we, team Breakthrough will analyze MyLibros.com with theories and principle such as “Bird in the hand”, ”Affordable Loss”, “Institutional”, “SWOT” and “Resource Based View”. Secondly, we will judge whether we should invest or not. If MyLibros.com is not appropriate for invest, we will recommend how this firm should be with theories such as “Crazy Quilt” and “Pilot-on-the-Plane”. Lastly, this report is written based on the information as of 2009.
2. Bird in the hand * 2-1. Components of Bird in the hand * Starting new business or creating brand and product comes from already existing. Those consist of three components "Who I am", "What I know" and "Who I know". "Who I am" is traits, abilities attributes of the entrepreneur." What I know" is education, experience and expertise background. "Who I know" is your social networks. Those which mean Not needing to wait, Not chasing fantastic opportunities, More than just money, Other people’s means in entrepreneurship. * * Bird in the hand for MyLibros.com
Bird in the hand principle and its components can be clearly found in this case.
Who is CEO Jordan Koene? A bilingual Hispanic and knows English and Hispanic and present situation of e-commerce for English speakers and Spanish speakers in United States. What does he know? He has an educational background in e-commerce and entrepreneurship and he has believed the Hispanic economy is developing strongly. Who does he know? CFO Kevin Antes with a background finance and COO Chris Wallace with a background in design and its development. He also has wide connections with partners which include professionals in sales, Spanish books, education and small business. So he has enough resources to start something new.
When he had started a new business, he was a college student. Hence he has not enough money to put invest but he was not just dreaming. He had decided that selling something
1. Executive Summary
Firstly, we, team Breakthrough will analyze MyLibros.com with theories and principle such as “Bird in the hand”, ”Affordable Loss”, “Institutional”, “SWOT” and “Resource Based View”. Secondly, we will judge whether we should invest or not. If MyLibros.com is not appropriate for invest, we will recommend how this firm should be with theories such as “Crazy Quilt” and “Pilot-on-the-Plane”. Lastly, this report is written based on the information as of 2009.
2. Bird in the hand * 2-1. Components of Bird in the hand * Starting new business or creating brand and product comes from already existing. Those consist of three components "Who I am", "What I know" and "Who I know". "Who I am" is traits, abilities attributes of the entrepreneur." What I know" is education, experience and expertise background. "Who I know" is your social networks. Those which mean Not needing to wait, Not chasing fantastic opportunities, More than just money, Other people’s means in entrepreneurship. * * Bird in the hand for MyLibros.com
Bird in the hand principle and its components can be clearly found in this case.
Who is CEO Jordan Koene? A bilingual Hispanic and knows English and Hispanic and present situation of e-commerce for English speakers and Spanish speakers in United States. What does he know? He has an educational background in e-commerce and entrepreneurship and he has believed the Hispanic economy is developing strongly. Who does he know? CFO Kevin Antes with a background finance and COO Chris Wallace with a background in design and its development. He also has wide connections with partners which include professionals in sales, Spanish books, education and small business. So he has enough resources to start something new.
When he had started a new business, he was a college student. Hence he has not enough money to put invest but he was not just dreaming. He had decided that selling something