Analysis: Haper's Bazaar

SCMP

2007

01

03 04 06 08 12 20 26 28 34 36 38 40 42 50 56 68 70 120 121

02

SCMP

2007

SCMP

2007

03

Harperʼs Bazaar

04

SCMP

2007

SCMP

2007

05

06

SCMP

2007

Harperʼs

SCMP

2007

07

08

SCMP

2007

$548

$317 $246 $166 $109 $2

$339

$378 $324

$398

Harperʼs
$186

$264

$287

$181

SCMP

2007

09

5% 11%

84%

10

SCMP

2007

5% 11%

4%

20%

49%

11%

SCMP

2007

11

12

SCMP

2007

SCMP

2007

13

14

SCMP

2007

SCMP

2007

15

16

SCMP

2007

SCMP

2007

17

18

SCMP

2007

SCMP

2007

19

20

SCMP

2007

SCMP

2007

21

39% 22% 18% 9% 8% 3%
(n=402)

83% 53% 48% 45% 30% 21%
(n=371)

82% 78% 44% 42% 15%
(n=400)

22

SCMP

2007

SCMP

2007

23

Weʼre

Young Post

24

SCMP

2007

Timeʼs

SCMP

2007

25

Circus OZ

26

SCMP

2007

Pacific Coffee

DBS Black Card

SCMP

2007

27

28

SCMP

2007

P tM Post Magazine i

P tM Post Magazine i

SCMP

2007

29

ClassifiedPost t

30

SCMP

2007

Classified Post

Classified t om Classifiedpost.com

SCMP

2007

31

SCMPIR

SCMPIR com SCMPIR.com

32

SCMP

2007

SCMP

2007

33

34

SCMP

2007

SCMP SCMP.com

Mobile.scmp.com

SCMP

2007

35

ʼ

ʼ
ʼ ʼ ʼ ʼ ʼ

Cosmopolitan

36

SCMP

2007

ʼ

SCMP

2007

37

38

SCMP

2007

ʼ

SCMP

2007

39

40

SCMP

2007

SCMP

2007

41

Roberto V. Ongpin

38

39

42

SCMP

2007

1.

2. 3.

Roberto V. Ongpin
+ * + + * * +

*

4 3 4 3 2 4 4 1 3

1 2 3

4 4 4 4 4 4 4 1 1 3

* +

SCMP

2007

43

108 21 109

59

3.13

www.scmpgroup.com

44

SCMP

2007

2 2 2

2 2 2

/

SCMP

2007

45

1 1 1

1 1 1

1 1

1 1 1

46

SCMP

2007