analysis factors
Management 4723 - Strategic Management
Fall 2013
INSTRUCTOR:
Dr. Lindy Archambeau, Visiting Assistant Professor
Office: STZ 211H
Tel.: 352-392-1734
Fax:
Email: lindy.archambeau@warrington.ufl.edu
Website: Sakai
Office Hours: MW 2:00 to 3:00 PM and by appointment
RESOURCES:
Required Text: Strategic Management and Competitive Advantage:
Concepts and Cases, 4nd Edition; Barney and Hesterly
Class Materials available at Sakai Site
COURSE DESCRIPTION
This course focuses on the analysis of the strategic challenges facing the modern business enterprise. The class will explore the goals and objectives of firms in various industries and the manner in which these firms can achieve these goals. Analyses of the industry, interfirm rivalry and firm specific competitive advantage are the key components of the course. The course initially focuses on strategy at the business level and then moves on to multi-business firms.
The class formally covers the following conceptual areas:
-
The concept of strategy
Industry analysis
Firm resources and capabilities
Business and Corporate Strategies
This course adopts a general management perspective and maintains that strategy is fundamental to not just the chief executive, but to managers at all levels of the firm. As a result, it provides you with the opportunity to analyze business decisions from the perspective of the general manager. This approach is fundamental for developing critical thinking skills. To achieve this objective, we will use case analysis and discussion to connect strategic management theory with practice. Strategy can be uncomfortable because the questions and answers are often ambiguous and the solutions unclear. However, there are frequently better alternatives that can be reached through careful understanding of the competitive environment.
The overarching goal of this course is to enable students to develop, and/or fine tune skills in the analysis of strategic and
Fall 2013
INSTRUCTOR:
Dr. Lindy Archambeau, Visiting Assistant Professor
Office: STZ 211H
Tel.: 352-392-1734
Fax:
Email: lindy.archambeau@warrington.ufl.edu
Website: Sakai
Office Hours: MW 2:00 to 3:00 PM and by appointment
RESOURCES:
Required Text: Strategic Management and Competitive Advantage:
Concepts and Cases, 4nd Edition; Barney and Hesterly
Class Materials available at Sakai Site
COURSE DESCRIPTION
This course focuses on the analysis of the strategic challenges facing the modern business enterprise. The class will explore the goals and objectives of firms in various industries and the manner in which these firms can achieve these goals. Analyses of the industry, interfirm rivalry and firm specific competitive advantage are the key components of the course. The course initially focuses on strategy at the business level and then moves on to multi-business firms.
The class formally covers the following conceptual areas:
-
The concept of strategy
Industry analysis
Firm resources and capabilities
Business and Corporate Strategies
This course adopts a general management perspective and maintains that strategy is fundamental to not just the chief executive, but to managers at all levels of the firm. As a result, it provides you with the opportunity to analyze business decisions from the perspective of the general manager. This approach is fundamental for developing critical thinking skills. To achieve this objective, we will use case analysis and discussion to connect strategic management theory with practice. Strategy can be uncomfortable because the questions and answers are often ambiguous and the solutions unclear. However, there are frequently better alternatives that can be reached through careful understanding of the competitive environment.
The overarching goal of this course is to enable students to develop, and/or fine tune skills in the analysis of strategic and