Analysis Essay

Topics: Mother, Appeal, Television advertisement, Law, Marriage, Comedy / Pages: 5 (1010 words) / Published: Jul 8th, 2013
Leslie Harvill
Armstrong
Eng. 093-46C
Advertisement Analysis Essay #2
March 19, 2013
Pepsi Next “Dancing Baby” There are several different types of advertising in the world today, like newspaper ads and magazine ads. Then there are commercials, they can be very manipulative in persuading specific audiences to buy their products. In the Pepsi Next “Dancing Baby” commercial, they use what is called a trick image. It is the funniest part of the commercial and is what makes it so appealing. This trick image is the baby in the back ground dancing and doing tricks; it is very eye catching and hilarious in my opinion. This commercial uses different types of appeals to make it more interesting. The husband and wife mention some of the statistics about the product to help enhance Pepsi Next. The target audience is parents of children six months to one year of age and new mothers trying to lose weight. This commercial affects me positively because it is funny and the statistics are true. In the Pepsi Next “Dancing Baby” commercial, the scene is set in what looks to be a small apartment. The apartment has an open floor plan, and the commercial is set mainly in the living room and kitchen area. The first shot is in the living room area of the mother and her young child, about six months to one year old. The mother is talking to the baby and taking pictures of him. Then the father enters the apartment with three twelve packs of Pepsi Next and one can tucked under his chin as he walks to the counter to set them down. The man seems very enthusiastic about the product as he tells his wife that he bought Pepsi Next. He proceeds to tell her that it has sixty percent less sugar and that it taste like real cola. She does not believe that it taste like real cola if it has sixty percent less sugar. So she tries the Pepsi Next and is so mesmerized by it taste of real cola that neither her nor the father of the baby realize that the baby is dancing and doing the worm in the

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