Analysis and Evaluation of North East Development Council's Residents in Singapore
NORTH EAST COMMUNITY DEVELOPMENT COUNCIL
ITE COLLEGE CENTRAL (BISHAN CAMPUS)
SEAH SIHUI
JANELLE LOI
KUI WEI LING
SYAZANA SAMSUBAHAR
ANGELO ABCEDE
CLASS: ISC
GROUP NAME: YOLO
CONTENT PAGE
1 Executive Summary 2 Project Description a. Situation Analysis b. The Statement of Need/Problem c. Product or Service Offering d. SWOT & PEST e. Market Description f. Market Segmentation g. Target Market h. Competitive Advantage i. Marketing Mix j. Marketing Research & Consumer Research Questionnaire k. Financial Requirement l. Management & Organisation m. Tasks & Gantt Chart n. Roles & Responsibilities 3 Conclusion 4 References
EXECUTIVE SUMMARY
This proposal provides an analysis and evaluation of NE CDC’s residents living in the North East areas of Singapore.
On the first week of the project, we had met up with our client to discuss about the company’s problems, goals and objectives. We also had discussions regarding all the questions we wanted to address regarding the proposal and the aim that the clients wishes us to meet.
We started our brain storming session, discussing and sharing ideas within our group. We listed down all the pros and cons of each of our ideas in which it helped us chose a event. We decided on a masquerade party.
On the following week, we went out to do our field work. We had gone to 5 different areas of the North East region; we had divided into groups of 2 and 3 and went out to different blocks and went to conduct our door-to-door survey. Other than our door-to-door survey, we also went out and did site recceing, to observe each region and the behavior of its people and their lifestyles.
In addition to the door-to-door survey, we also conducted a online survey using social media such as Facebook and Twitter. Since we are targeting Facebook audience, we thought that it would be a good
ITE COLLEGE CENTRAL (BISHAN CAMPUS)
SEAH SIHUI
JANELLE LOI
KUI WEI LING
SYAZANA SAMSUBAHAR
ANGELO ABCEDE
CLASS: ISC
GROUP NAME: YOLO
CONTENT PAGE
1 Executive Summary 2 Project Description a. Situation Analysis b. The Statement of Need/Problem c. Product or Service Offering d. SWOT & PEST e. Market Description f. Market Segmentation g. Target Market h. Competitive Advantage i. Marketing Mix j. Marketing Research & Consumer Research Questionnaire k. Financial Requirement l. Management & Organisation m. Tasks & Gantt Chart n. Roles & Responsibilities 3 Conclusion 4 References
EXECUTIVE SUMMARY
This proposal provides an analysis and evaluation of NE CDC’s residents living in the North East areas of Singapore.
On the first week of the project, we had met up with our client to discuss about the company’s problems, goals and objectives. We also had discussions regarding all the questions we wanted to address regarding the proposal and the aim that the clients wishes us to meet.
We started our brain storming session, discussing and sharing ideas within our group. We listed down all the pros and cons of each of our ideas in which it helped us chose a event. We decided on a masquerade party.
On the following week, we went out to do our field work. We had gone to 5 different areas of the North East region; we had divided into groups of 2 and 3 and went out to different blocks and went to conduct our door-to-door survey. Other than our door-to-door survey, we also went out and did site recceing, to observe each region and the behavior of its people and their lifestyles.
In addition to the door-to-door survey, we also conducted a online survey using social media such as Facebook and Twitter. Since we are targeting Facebook audience, we thought that it would be a good