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Analysis and Business Strategies for Club Gelato: A Branded Ice Cream Parlor

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Analysis and Business Strategies for Club Gelato: A Branded Ice Cream Parlor
Club Gelato

1. Company Profile:
Club Gelato is an ice-cream parlor offering Italian gelato with different flavors. It is a joint venture of Singapore and Bangladesh. In Bangladesh there is only one branch of Club Gelato which is in Banani 11. They take all the materials from Italy and manufacture the ice-cream over here.
Club Gelato has made quite an impression on ice-cream lovers with its unique flavors, including the famed “Ferrero Rocher”. Club Gelato also serves gourmet coffee and delicacies such as cheese cake, chocolate crunch cake, and tiramisu. Most of their desserts make excellent combinations with their gelato flavors. Club Gelato's atmosphere is spacious, trendy, and comfortable. It is a favorite amongst everyone!
2. Product Profile:
If anybody has a weakness for sweet, Club Gelato guarantees to satisfy him or her. Club Gelato offers various types of ice cream, shakes, coffee, tea, cakes, and other sweet items. Gelato is a fairly new chain here in Dhaka, and so all the kinks, such as décor, are not yet worked out. However club gelato assures that the mouth-watering ice-creams will definitely make the day more cheerful with its outstanding service.
Club Gelato usually prepare soften ice-cream. For the health conscious people they have three types of sugar free Ice-ream such as Hazelnut, chocolate and coffee. They have specialty offering on Sunday. It is open every day up to 10.30 to 11.30.
During special events such as Eid, Valentine’s Day, Friendship day, Pahela baishakh Club gelato has more sales. They have the highest sales volume on Ferrero Rocher.
2.1 Main Brands:
Club gelato has 80 different flavors for its ice-cream. 25 flavors are displayed on everyday. Their main brands are –

Ferrero Rocher
Mango
Hazelnut
Blue Berry
Butter Scotch
RIS & Latte
Cotton Candy
Coffee
Vanilla
Pistacchio
Tiramisu
Green Mint
Black & White
Sugar free Mocca
Caramello
Green
Apple mint
Chocolate Mint
Yoghurt
Mandarino
Java chips

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