Presentation of the event, history, organizational structure
The Tour de France is an annual multiple stage bicycle race primarily held in France, while also occasionally making passes through nearby countries. The race was first organized in 1903 to increase paper sales for the magazine L'Auto; it is currently run by the Amaury Sport Organisation.
The Amaury Sport Organisation (ASO) is part of the French media group, EPA . It organises sporting events including the Tour de France, Vuelta a España and Paris–Nice professional cycle road races, and the Dakar Rally. The media group Amaury have Le Parisien and L'Équipe.
The race has been held annually since its first edition in 1903 except for when it was stopped for the two World Wars. As the Tour gained prominence and popularity the race was lengthened and its reach began to extend around the globe. Participation expanded from a primarily French field, as riders from all over the world began to participate in the race each year. The Tour is a UCI World Tour event, which means that the teams that compete in the race are mostly UCI ProTeams, with the exception of the teams that the organizers invite.
Traditionally, the race is held primarily in the month of July. While the route changes each year, the format of the race stays the same with the appearance of at least two time trials,the passage through the mountain chains of the Pyrenees and the Alps, and the finish on the Champs-Élysées.The modern editions of the Tour de France consist of 21 day-long segments (stages) over a 23-day period and cover around 3,200 kilometres . The race alternates between clockwise and anticlockwise circuits of France.The number of teams usually varies between 20 and 22, with nine riders in each. All of the stages are timed to the finish; after finishing the riders' times are compounded with their previous stage times.The rider with the lowest aggregate time is the leader of the race and gets to don the coveted yellow jersey. While the general classification garners the most attention there are other contests held within the Tour: the points classification for the sprinters, the mountains classification for the climbers with general classification hopes, young rider classification for the riders under the age of 26, and the team classification for the fastest teams.
Rank Name Country Yellow Jerseys Tour Wins year
1Eddy Merckx Belgium 96 5 1969, 1970, 1971, 1972, 1974, 1975 2Bernard Hinault France 75 5 1978, 1979 1981, 1982,1985
3Miguel Indurain Spain 60 5 1991, 1992, 1993, 1994, 1995
4Jacques Anquetil France 50 5 1957, 1961, 1962, 1963, 1964
… Lance Amstrong United States 83 7 1999 2000 2001 2002 200320042005
Positioning on the major event
the third most watched sporting event in the world:
-creation in 1903 the oldest ''Tour'' in the world only three steps to cycling races last 23 days , constituting the category labeled "Grand Tours", the Tour of Italy, Tour of Spain and then the Tour de France -The oldes't tour is the most prestigious the most beautiful -The Tour is the biggest stadium in the world,15 to 20 million viewers on the road, -it holds its audience in suspense for three weeks
-Perfect timing, maximum visibility (at the beginning of the hollydays ) -The Tour is broadcast in 170 countries and every year,it's the third most watched sporting event on television after the FIFA World Cup and the Summer Olympics. -In format, 3,500 kilometers over three weeks, the Tour de France is one of the few major competitions completely free.
Business model and ressources
Profit centers Stakeholders
Tv right 60% Organisation
Sponsorship 30% Sponsor
Sponsorship Public 10% Media
Business Seats( Public Relation) Supporter
Shops Player and team
Bic, Haribo, Vittel, LCL, Cochonou, PMU or Le Coq Sportif ... This year, a total of 37 brands have decided to participate in the publicity caravan of the Tour de France. They...
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